Omnisend
Email, SMS, and push marketing built for e-commerce.
Omnisend is an e-commerce-first marketing platform that bundles email, SMS, and web push into a single tool. It plugs directly into Shopify, BigCommerce, and WooCommerce with pre-built abandonment, browse, and post-purchase flows. Pricing scales by contact count: a free tier covers 250 contacts, Standard at $16/month covers 500 contacts with 6,000 sends, and Pro at $59/month covers 2,500 contacts with unlimited email and an SMS credit equal to the plan price. A 30% promotional discount is available on 3-month upfront payments, but the regular price is what subscribers pay long-term.
- Category
- Email marketing
- Free plan
- Yes
- Plans
- 4
- Verified
Plans & pricing
Headline prices for each Omnisend tier, captured from https://www.omnisend.com/pricing/ on .
Free
Up to 250 contacts, 500 sends/month
- Contacts
- 250 contacts
- Emails / month
- 500 sends
Included
- Basic email campaigns
- Pre-built workflows
- Unlimited segmentation
- Forms and popups
- 500 web push notifications/month
- $1 free SMS credits (one-time)
- 250+ email templates
- 200+ integrations
- A/B testing
- List cleaning
- 24/7 support
Not on this plan
- Advanced reporting
- Forms AI
- Personalized product recommendations
- Unlimited web push
- Full automation suite
$1 free SMS credits one-time. Basic email campaigns and pre-built workflows.
Standard
Entry paid tier with advanced reporting
- Contacts
- 500 contacts
- Emails / month
- 6,000 sends
Included
- Everything in Free
- Advanced reporting
- Forms AI
- 24/7 priority support
- Account expert from $400/mo
- $1 free SMS credits (one-time)
- 250+ email templates
- 200+ integrations
- A/B testing
- List cleaning
Not on this plan
- Unlimited email sends
- Unlimited web push
- Personalized product recommendations
- SMS bonus credits equal to plan price
- Full automation suite
Pro
Unlimited email plus SMS credits equal to plan price
- Contacts
- 2,500 contacts
- Emails / month
- Unlimited
Included
- Everything in Standard
- Unlimited email sends
- Unlimited web push
- Personalized product recommendations
- Full automation suite (cart, browse, post-purchase)
- SMS bonus credits equal to plan price ($41.30/mo at promo, $59/mo regular)
- Advanced reporting
- Forms AI
- 250+ email templates
- 200+ integrations
- A/B testing
- List cleaning
- 24/7 support
Not on this plan
- Customizable contact tier above 2,500
- Free migration
- Dedicated onboarding
- Global SMS pay-per-message
Custom
High-volume contacts with dedicated onboarding
- Contacts
- Custom
- Emails / month
- Unlimited
Included
- Everything in Pro
- Customizable contact volume
- Unlimited email sends
- Global SMS pay-per-message
- Free migration
- Dedicated onboarding
- 24/7 priority support
Where Omnisend earns its price
- Unified email and SMS in one tool; most ESPs require a separate SMS provider
- Purpose-built for e-commerce with Shopify, BigCommerce, and WooCommerce flows out of the box
- Generous free tier with 250 contacts (more than Mailchimp's free plan effectively allows)
- Unlimited email sends on the Pro plan, no per-send overage anxiety
- Real automation suite (cart abandonment, browse abandonment, post-purchase) included on paid plans
Where it falls short
- Pricing scales fast above 2,500 contacts once you exhaust the Pro tier ceiling
- Regular price (not the 3-month promo) is what you actually pay long-term
- UI is less polished than Mailchimp
- Smaller learning resource ecosystem than Klaviyo
Best for
- Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push
- E-commerce founders running their own marketing without a dedicated team
- Brands graduating from Mailchimp's e-commerce features
Not for
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running pure newsletters (use Kit or beehiiv)
- Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)
Alternatives to Omnisend
Tools we cover in the same space.
Common questions
- Does Omnisend have a free plan?
- Yes. Omnisend offers a free tier. Up to 250 contacts, 500 sends/month
- How much does Omnisend cost?
- Omnisend starts at Free. Plan prices captured April 30, 2026.
Source: https://www.omnisend.com/pricing/ · last verified · capture method: manual
TierGauge tracks live pricing for marketing & sales tools. Prices may change between refreshes; confirm at the vendor's pricing page before purchasing.