Ranked #6 of 9 on /best/email-marketing
MailerLite
Email marketing with a generous free tier and clean editor.
MailerLite is a long-running ESP positioned as the friendly, affordable alternative to Mailchimp. Strong drag-and-drop editor, automation builder, and built-in landing page and website builders. Generous free tier (500 subscribers, 12,000 sends/month) and tier-priced paid plans starting at $10/month. The product is intentionally simpler than ActiveCampaign or Klaviyo, which is the point for many users.
- Category
- Email marketing
- Free plan
- Yes
- Plans
- 4
- Verified
Plans & pricing
Headline prices for each MailerLite tier, captured from https://www.mailerlite.com/pricing on .
Free
Up to 500 subscribers, 12,000 sends/month
- Contacts
- 500 subscribers
- Emails / month
- 12,000 sends
- Team seats
- 1
- Custom domains
- 1 website
Included
- Drag and drop editor
- Automation builder
- 1 digital product or booking
- 1 website
- 10 landing pages
- Signup forms and pop-ups
- Comparative reporting
Not on this plan
- Multiple users
- Unlimited sends
- Dynamic email content
- Multivariate testing
- Custom HTML editor
Includes a 14-day premium feature trial without credit card.
Growing Business
Most popular paid tier, starts at 500 subscribers
- Contacts
- 500 subscribers (anchor; scales up)
- Emails / month
- Unlimited
- Team seats
- 3
- Custom domains
- Unlimited
Included
- Unlimited templates
- Unlimited websites and blogs
- Dynamic email content
- Up to 3 digital products or bookings
- Campaign auto-resend
- Multivariate testing
- Unlimited landing pages
- Unsubscribe page builder
Not on this plan
- Smart sending
- Unlimited user seats
- AI writing assistant
- Custom HTML editor
- Enhanced automations with multi-trigger
Annual billing saves about 10% on this plan.
Advanced
Power features for active senders
- Contacts
- 500 subscribers (anchor; scales up)
- Emails / month
- Unlimited
- Team seats
- Unlimited
- Custom domains
- ·
Included
- Everything in Growing Business
- Smart sending
- Facebook integration
- Unlimited digital products or bookings
- Custom HTML editor
- Promotion pop-ups
- Enhanced automations with multi-trigger
- Preference center
- AI writing assistant
- Partner discounts
Annual billing saves about 10% on this plan.
Enterprise
100,000+ subscribers, custom contracting
- Contacts
- Custom
- Emails / month
- ·
- Team seats
- Unlimited
- Custom domains
- ·
Included
- Dedicated success manager
- Dedicated IP and deliverability consultation
- Onboarding and training
- Account audit services
Where MailerLite earns its price
- Free plan is genuinely usable: 500 subscribers and 12,000 sends/month
- Drag-and-drop editor is one of the cleaner ones in this category
- Bundled website and landing-page builder save you a separate tool for many use cases
- 10% annual discount is honest (not the 50% off bait-and-switch competitors run)
- 30% nonprofit discount is straightforward and easy to claim
Where it falls short
- Pricing scales by subscriber count, so the headline $10 figure climbs fast as your list grows
- Approval process for the free plan can be slow (manual content review for new accounts)
- Reporting is functional but thinner than Klaviyo or HubSpot
- API is fine but less powerful than Brevo's or ActiveCampaign's
Best for
- Solo creators and small businesses replacing Mailchimp
- Teams that want one tool for emails, landing pages, and a small website
- Nonprofits (30% discount on paid plans)
Not for
- B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)
- Operators wanting native ad network or paid subscriptions (use beehiiv)
- API-first transactional senders (use Postmark or Resend)
Alternatives to MailerLite
Tools we cover in the same space.
Switching to MailerLite 3 guides
Long-form migration guides for teams switching to MailerLite. Each covers the cost math, what you lose by leaving, what you gain by moving, and the pair-specific gotchas that bite during cutover.
Switching from MailerLite 4 guides
Long-form migration guides for teams leaving MailerLite. Each covers the cost math, what you lose, what you gain, and the pair-specific gotchas your alternatives shortlist won't surface on its own.
- MailerLite → Kit
- Add commerce
- Creator-focused
- Feature upgrade
Read guide - MailerLite → Mailchimp
- Brand recognition
- Integration ecosystem
- Inverse migration
Read guide - MailerLite → Flodesk
- Inverse migration
- Design-led upgrade
- Volume crossover
Read guide - MailerLite → beehiiv
- Newsletter-native
- Growth tooling
Read guide
Compare MailerLite on price
See MailerLite side by side with every other email marketing tool we track on a single price-only table: email marketing pricing comparison . Free tiers, entry paid plans, and mid-tier plans, all pulled from each vendor's pricing page on the same weekly cadence as the data on this page.
Common questions
- Does MailerLite have a free plan?
- Yes. MailerLite offers a free tier. Up to 500 subscribers, 12,000 sends/month
- How much does MailerLite cost?
- MailerLite starts at Free. Plan prices captured April 30, 2026.
- What plans does MailerLite offer?
- MailerLite ships 4 plans: Free, Growing Business, Advanced, Enterprise. Each plan's anchor price, included features, and limits are listed above. Pricing reflects the snapshot captured on April 30, 2026.
- What are the alternatives to MailerLite?
- We track 6 in-spine alternatives to MailerLite with verified pricing: kit, mailchimp, brevo, activecampaign, beehiiv, buttondown. See the ranked /alternatives/mailerlite page for the full list with derived verdict tags.
Source: https://www.mailerlite.com/pricing · last verified · capture method: manual
TierGauge tracks live pricing for marketing & sales tools. Prices may change between refreshes; confirm at the vendor's pricing page before purchasing.