Ranked #4 of 9 on /best/email-marketing
Kit
Email marketing built for creators.
Kit (formerly ConvertKit) is an email marketing platform aimed at creators: newsletter writers, course sellers, podcasters. Strengths are tag-based subscriber organization, visual automations, and built-in commerce for selling digital products and subscriptions. Pricing scales with subscriber count.
- Category
- Email marketing
- Free plan
- Yes
- Plans
- 3
- Verified
Plans & pricing
Headline prices for each Kit tier, captured from https://kit.com/pricing on .
Newsletter
Free up to 10,000 subscribers
- Contacts
- 10,000 subscribers
- Team seats
- 1
- Automations
- 1 basic visual automation
Included
- Unlimited landing pages
- Unlimited forms
- Unlimited email broadcasts
- Audience tagging and segmentation
- Sell digital products and subscriptions
- Kit branding shown in emails
Not on this plan
- Multiple users
- Visual automation builder beyond 1 flow
- A/B subject line testing
- Custom branding removal
Headline price not found in slice; review needed.
Creator
Most popular, 1,000 subscriber anchor
- Contacts
- 1,000 subscribers (anchor; scales up)
- Team seats
- 2
- Automations
- Unlimited
Included
- Unlimited visual automations
- Unlimited email sequences
- A/B test subject lines
- Subscriber polls
- Remove Kit branding
- 100+ app integrations
- RSS campaigns
- 24/7 support
- Free migrations from competing platforms
Not on this plan
- Unlimited users
- Newsletter referral system
- Deliverability reporting
- Subscriber engagement scoring
- Advanced 5-variant A/B testing
- Facebook custom audiences
Scraper low-confidence on this run; preserved prior verified pricing.
Pro
Advanced creators and small teams
- Contacts
- 1,000 subscribers (anchor; scales up)
- Team seats
- Unlimited
- Automations
- Unlimited
Included
- Everything in Creator
- Unlimited team users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- Advanced A/B testing (up to 5 variants)
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority support
Scraper low-confidence on this run; preserved prior verified pricing.
Where Kit earns its price
- Tag-based subscriber model is more flexible than list-based competitors
- Visual automation builder is genuinely good for creators new to email
- Built-in commerce: sell digital products and subscriptions without a separate cart
- Generous free tier (10k subscribers) for a freemium ESP
- Free migration assistance from competing platforms
Where it falls short
- Pricing scales fast as your list grows. At 50k subscribers Creator is well over $300/mo.
- Reporting and analytics are thinner than ActiveCampaign or HubSpot
- No native landing-page A/B testing on Creator plan
- Deliverability reporting is locked to the Pro tier
Best for
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Not for
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
Alternatives to Kit
Tools we cover in the same space.
Switching to Kit 5 guides
Long-form migration guides for teams switching to Kit. Each covers the cost math, what you lose by leaving, what you gain by moving, and the pair-specific gotchas that bite during cutover.
- Substack → Kit
- No revenue share
- Add commerce
Read guide - Mailchimp → Kit
- Creator-focused
- Add commerce
Read guide - MailerLite → Kit
- Add commerce
- Creator-focused
- Feature upgrade
Read guide - beehiiv → Kit
- Add commerce
- Creator-focused
- Inverse migration
Read guide - Customer.io → Kit
- Inverse migration
- Cost reduction
- Operational simplicity
Read guide
Switching from Kit 3 guides
Long-form migration guides for teams leaving Kit. Each covers the cost math, what you lose, what you gain, and the pair-specific gotchas your alternatives shortlist won't surface on its own.
Compare Kit on price
See Kit side by side with every other email marketing tool we track on a single price-only table: email marketing pricing comparison . Free tiers, entry paid plans, and mid-tier plans, all pulled from each vendor's pricing page on the same weekly cadence as the data on this page.
Common questions
- Does Kit have a free plan?
- Yes. Kit offers a free tier. Free up to 10,000 subscribers
- How much does Kit cost?
- Kit starts at Free. Plan prices captured April 30, 2026.
- What plans does Kit offer?
- Kit ships 3 plans: Newsletter, Creator, Pro. Each plan's anchor price, included features, and limits are listed above. Pricing reflects the snapshot captured on April 30, 2026.
- Does Kit offer annual billing?
- Yes. All paid plans have an annual billing option. Annual prices are captured alongside monthly prices in the plan grid above.
- What are the alternatives to Kit?
- We track 7 in-spine alternatives to Kit with verified pricing: beehiiv, substack, mailchimp, activecampaign, brevo, mailerlite, and more. See the ranked /alternatives/kit page for the full list with derived verdict tags.
Source: https://kit.com/pricing · last verified · capture method: scraper scraper: stale
TierGauge tracks live pricing for marketing & sales tools. Prices may change between refreshes; confirm at the vendor's pricing page before purchasing.