Best email marketing tools

Best email marketing tools

Tools whose primary category is email marketing. These are the canonical ranked options. 9 listed.

1. 01
   beehiiv

   Newsletter platform with built-in monetization.

   • Free plan
   • Enterprise tier
   • 4 plans
   From

   Free

   Plans

   4
   beehiiv profile beehiiv alternatives Try beehiiv → sponsored
2. 02
   Buttondown

   Privacy-first newsletter tool for creators with à la carte add-on pricing instead of stacked tiers.

   • Free plan
   • Enterprise tier
   • 4 plans
   From

   Free

   Plans

   4
   Buttondown profile Buttondown alternatives
3. 03
   Flodesk

   Designer-focused email marketing with polished templates and a generous free tier.

   • Free plan
   • 4 plans
   From

   Free

   Plans

   4
   Flodesk profile Flodesk alternatives
4. 04
   Kit

   Email marketing built for creators.

   • Free plan
   • 3 plans
   From

   Free

   Plans

   3
   Kit profile Kit alternatives Try Kit → sponsored
5. 05
   Mailchimp

   The default email marketing platform for small businesses.

   • Free plan
   • 4 plans
   From

   Free

   Plans

   4
   Mailchimp profile Mailchimp alternatives
6. 06
   MailerLite

   Email marketing with a generous free tier and clean editor.

   • Free plan
   • Enterprise tier
   • 4 plans
   From

   Free

   Plans

   4
   MailerLite profile MailerLite alternatives
7. 07
   Omnisend

   Email, SMS, and push marketing built for e-commerce.

   • Free plan
   • Enterprise tier
   • 4 plans
   From

   Free

   Plans

   4
   Omnisend profile Omnisend alternatives
8. 08
   Substack

   Newsletter publishing with a 10% revenue share, no flat fee.

   • Free plan
   • 1 plans
   From

   Free

   Plans

   1
   Substack profile Substack alternatives
9. 09
   Drip

   E-commerce email and automation built for Shopify and BigCommerce stores.

   • 14-day trial
   • 1 plans
   From

   $39/mo

   Plans

   1
   Drip profile Drip alternatives

Also relevant

Tools whose primary category is something else, but which list email marketing as a secondary fit. They overlap on use case and are worth considering, especially if you have adjacent needs.

• Ghost primarily content marketing

  Hosted Ghost(Pro) for the open-source publishing platform; paid memberships native, no revenue share.

  $18/mo
• Customer.io primarily marketing automation

  Behavior-driven messaging platform for product-led B2C and B2B teams.

  $100/mo

Side-by-side pricing

This page ranks email marketing tools by editorial fit. For a cost-only view, see the email marketing pricing comparison : free tiers, entry paid plans, and mid-tier plans side by side in a single table.

Common questions

What's the cheapest email marketing tool?

beehiiv starts at Free, the lowest entry price among 11 email marketing tools we track. Pricing scales differently above the entry tier; check the full plan grid before buying.

How many email marketing tools have a free plan?

8 of 11: beehiiv, Buttondown, Flodesk, Kit, Mailchimp, MailerLite, Omnisend, Substack. Free-tier limits vary, so the right pick depends on your contact count and send volume.

Which email marketing tools offer free trials?

2 of 11: Drip (14-day trial), Ghost (14-day trial). Trials let you test paid features without upfront payment.

Which email marketing tools ship a custom Enterprise tier?

6 of 11: beehiiv, Buttondown, MailerLite, Omnisend, Ghost, Customer.io. Enterprise tiers typically add SAML SSO, SOC 2 / HIPAA, dedicated account management, and contract-negotiated pricing. If those aren't load-bearing for your team, the lower self-serve tiers are usually the right pick.

How is this list ranked?

Tools whose primary category is email marketing appear first, then adjacent tools that also serve this use case. Within each group, free-plan tools come first, then ascending entry price, then alphabetical. No editorial 'best' claims; rankings are derived from verified plan data.