Drip
E-commerce email and automation built for Shopify and BigCommerce stores.
Drip is an email and marketing automation platform purpose-built for e-commerce. It targets Shopify, BigCommerce, and WooCommerce stores running behavior-based flows like cart abandonment, post-purchase, and browse abandonment. Pricing is published only at the entry tier ($39/month for up to 2,500 contacts) and scales via an interactive calculator beyond that point, which makes the cost ladder less transparent than competitors with full pricing tables.
- Category
- Email marketing
- Free plan
- No
- Plans
- 1
- Verified
Plans & pricing
Headline prices for each Drip tier, captured from https://www.drip.com/pricing on .
Standard
Most popular: $39/mo at 2.5k contacts
- Contacts
- 2,500 contacts (entry tier; scales)
- Workflows
- 50
Included
- Unlimited email sends
- Email and chat support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API
- Free migration
- Personalized onboarding
Higher-tier pricing not exposed on the page; uses an interactive calculator. Verify with Drip directly above 2,500 contacts.
Where Drip earns its price
- Purpose-built for e-commerce flows like cart abandonment, post-purchase, and browse abandonment
- Deep Shopify and BigCommerce integrations
- Free migration from competing tools
- Transparent entry pricing (most tiered ESPs hide it)
Where it falls short
- Only one tier publicly priced, so scaling cost is opaque without using the calculator
- Smaller ecosystem than Klaviyo for e-commerce
- Less polished editor than Mailchimp
- No free plan to test with
Best for
- E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior
- Small to mid stores graduating from Mailchimp's e-commerce features
Not for
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running newsletters (use Kit or beehiiv)
- Buyers who need to know full pricing before signup
Alternatives to Drip
Tools we cover in the same space.
Common questions
- Does Drip have a free plan?
- No. Drip does not offer a permanent free tier, but a 14-day free trial is available.
- How much does Drip cost?
- Drip starts at From $39/mo. Plan prices captured April 30, 2026.
Source: https://www.drip.com/pricing · last verified · capture method: manual
TierGauge tracks live pricing for marketing & sales tools. Prices may change between refreshes; confirm at the vendor's pricing page before purchasing.