Kit #4 vs MailerLite #6 of 9 on /best/email-marketing
Kit vs MailerLite
Side-by-side plans, pricing, and feature gates for Kit and MailerLite, verified . Both are primarily email marketing tools.
Kit
- Starting price
- Free
- Free plan
- Yes
- Free trial
- 14 days
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
MailerLite
- Free
Up to 500 subscribers, 12,000 sends/month
Free - Growing Business
Most popular paid tier, starts at 500 subscribers
$10/mo - Advanced
Power features for active senders
$20/mo - Enterprise
100,000+ subscribers, custom contracting
Custom
Limits at the entry paid tier
Compares Creator (Kit) against Growing Business (MailerLite). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Kit | MailerLite |
|---|---|---|
| Contacts | 1,000 subscribers (anchor; scales up) | 500 subscribers (anchor; scales up) |
| Emails / month | · | Unlimited |
| Team seats | 2 | 3 |
| Automations | Unlimited | · |
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
When MailerLite wins
- Solo creators and small businesses replacing Mailchimp
- Teams that want one tool for emails, landing pages, and a small website
- Nonprofits (30% discount on paid plans)
Where MailerLite is the wrong fit
- B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)
- Operators wanting native ad network or paid subscriptions (use beehiiv)
- API-first transactional senders (use Postmark or Resend)
Migrating between these tools 2 guides
Long-form migration guides for this exact pair. Each covers the cost math, what you lose, what you gain, and the pair-specific gotchas that bite during cutover.
Compare across the category
This page is Kit vs MailerLite. To put both side by side with every other email marketing tool we track on a single price-only table, see the email marketing pricing comparison . Free tiers, entry paid plans, and mid-tier plans for the full email marketing cohort.
Common questions
- Is Kit cheaper than MailerLite?
- Both Kit and MailerLite have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Kit or MailerLite have a free plan?
- Both have free plans. Kit: Free up to 10,000 subscribers. MailerLite: Up to 500 subscribers, 12,000 sends/month.
- Are Kit and MailerLite in the same category?
- Yes. Both are primarily email marketing tools, which is why this is a natural head-to-head comparison.
- Which has more plans, Kit or MailerLite?
- MailerLite ships 4 plans; Kit ships 3. MailerLite's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Kit or MailerLite?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/kit for Kit and /alternatives/mailerlite for MailerLite. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Disclosure: links labeled "sponsored" above are affiliate links. We may earn a commission if you sign up. Pricing is the same; nothing in this head-to-head is influenced by commercial relationships. How we rank.
Kit: https://kit.com/pricing · MailerLite: https://www.mailerlite.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.