MailerLite #6 vs Omnisend #7 of 9 on /best/email-marketing
MailerLite vs Omnisend
Side-by-side plans, pricing, and feature gates for MailerLite and Omnisend, verified . Both are primarily email marketing tools.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
MailerLite
- Free
Up to 500 subscribers, 12,000 sends/month
Free - Growing Business
Most popular paid tier, starts at 500 subscribers
$10/mo - Advanced
Power features for active senders
$20/mo - Enterprise
100,000+ subscribers, custom contracting
Custom
Omnisend
- Free
Up to 250 contacts, 500 sends/month
Free - Standard
Entry paid tier with advanced reporting
$16/mo - Pro
Unlimited email plus SMS credits equal to plan price
$59/mo - Custom
High-volume contacts with dedicated onboarding
Custom
Limits at the entry paid tier
Compares Growing Business (MailerLite) against Standard (Omnisend). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | MailerLite | Omnisend |
|---|---|---|
| Contacts | 500 subscribers (anchor; scales up) | 500 contacts |
| Emails / month | Unlimited | 6,000 sends |
| Team seats | 3 | · |
When MailerLite wins
- Solo creators and small businesses replacing Mailchimp
- Teams that want one tool for emails, landing pages, and a small website
- Nonprofits (30% discount on paid plans)
Where MailerLite is the wrong fit
- B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)
- Operators wanting native ad network or paid subscriptions (use beehiiv)
- API-first transactional senders (use Postmark or Resend)
When Omnisend wins
- Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push
- E-commerce founders running their own marketing without a dedicated team
- Brands graduating from Mailchimp's e-commerce features
Where Omnisend is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running pure newsletters (use Kit or beehiiv)
- Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)
Compare across the category
This page is MailerLite vs Omnisend. To put both side by side with every other email marketing tool we track on a single price-only table, see the email marketing pricing comparison . Free tiers, entry paid plans, and mid-tier plans for the full email marketing cohort.
Common questions
- Is MailerLite cheaper than Omnisend?
- Both MailerLite and Omnisend have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does MailerLite or Omnisend have a free plan?
- Both have free plans. MailerLite: Up to 500 subscribers, 12,000 sends/month. Omnisend: Up to 250 contacts, 500 sends/month.
- Are MailerLite and Omnisend in the same category?
- Yes. Both are primarily email marketing tools, which is why this is a natural head-to-head comparison.
- Which has more plans, MailerLite or Omnisend?
- Both MailerLite and Omnisend ship 4 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to MailerLite or Omnisend?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailerlite for MailerLite and /alternatives/omnisend for Omnisend. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
MailerLite: https://www.mailerlite.com/pricing · Omnisend: https://www.omnisend.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.