Drip #9 vs MailerLite #6 of 9 on /best/email-marketing
Drip vs MailerLite
Side-by-side plans, pricing, and feature gates for Drip and MailerLite, verified . Both are primarily email marketing tools.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Drip
- Standard
Most popular: $39/mo at 2.5k contacts
$39/mo
MailerLite
- Free
Up to 500 subscribers, 12,000 sends/month
Free - Growing Business
Most popular paid tier, starts at 500 subscribers
$10/mo - Advanced
Power features for active senders
$20/mo - Enterprise
100,000+ subscribers, custom contracting
Custom
Limits at the entry paid tier
Compares Standard (Drip) against Growing Business (MailerLite). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Drip | MailerLite |
|---|---|---|
| Contacts | 2,500 contacts (entry tier; scales) | 500 subscribers (anchor; scales up) |
| Emails / month | · | Unlimited |
| Team seats | · | 3 |
| Workflows | 50 | · |
When Drip wins
- E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior
- Small to mid stores graduating from Mailchimp's e-commerce features
Where Drip is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running newsletters (use Kit or beehiiv)
- Buyers who need to know full pricing before signup
When MailerLite wins
- Solo creators and small businesses replacing Mailchimp
- Teams that want one tool for emails, landing pages, and a small website
- Nonprofits (30% discount on paid plans)
Where MailerLite is the wrong fit
- B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)
- Operators wanting native ad network or paid subscriptions (use beehiiv)
- API-first transactional senders (use Postmark or Resend)
Compare across the category
This page is Drip vs MailerLite. To put both side by side with every other email marketing tool we track on a single price-only table, see the email marketing pricing comparison . Free tiers, entry paid plans, and mid-tier plans for the full email marketing cohort.
Common questions
- Is Drip cheaper than MailerLite?
- At the entry tier, MailerLite starts at Free versus Drip at $39/mo. MailerLite is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Drip or MailerLite have a free plan?
- Only MailerLite has a permanent free plan. Drip only offers a free trial.
- Are Drip and MailerLite in the same category?
- Yes. Both are primarily email marketing tools, which is why this is a natural head-to-head comparison.
- Which has more plans, Drip or MailerLite?
- MailerLite ships 4 plans; Drip ships 1. MailerLite's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Drip or MailerLite?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/drip for Drip and /alternatives/mailerlite for MailerLite. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Drip: https://www.drip.com/pricing · MailerLite: https://www.mailerlite.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.