Best marketing automation tools

Best marketing automation tools

Tools whose primary category is marketing automation. These are the canonical ranked options. 1 listed.

1. 01
   Customer.io

   Behavior-driven messaging platform for product-led B2C and B2B teams.

   • Enterprise tier
   • 3 plans
   From

   $100/mo

   Plans

   3
   Customer.io profile Customer.io alternatives

Also relevant

Tools whose primary category is something else, but which list marketing automation as a secondary fit. They overlap on use case and are worth considering, especially if you have adjacent needs.

• beehiiv primarily email marketing

  Newsletter platform with built-in monetization.

  Free
• Kit primarily email marketing

  Email marketing built for creators.

  Free
• Mailchimp primarily email marketing

  The default email marketing platform for small businesses.

  Free
• MailerLite primarily email marketing

  Email marketing with a generous free tier and clean editor.

  Free
• Omnisend primarily email marketing

  Email, SMS, and push marketing built for e-commerce.

  Free
• Drip primarily email marketing

  E-commerce email and automation built for Shopify and BigCommerce stores.

  $39/mo

Common questions

What's the cheapest marketing automation tool?

Customer.io starts at $100/mo, the lowest entry price among 7 marketing automation tools we track. Pricing scales differently above the entry tier; check the full plan grid before buying.

How many marketing automation tools have a free plan?

5 of 7: beehiiv, Kit, Mailchimp, MailerLite, Omnisend. Free-tier limits vary, so the right pick depends on your contact count and send volume.

How is this list ranked?

Tools whose primary category is marketing automation appear first, then adjacent tools that also serve this use case. Within each group, free-plan tools come first, then ascending entry price, then alphabetical. No editorial 'best' claims; rankings are derived from verified plan data.