MailerLite vs Unbounce
Side-by-side plans, pricing, and feature gates for MailerLite and Unbounce, verified . MailerLite is primarily email marketing; Unbounce is primarily landing pages.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
MailerLite
- Free
Up to 500 subscribers, 12,000 sends/month
Free - Growing Business
Most popular paid tier, starts at 500 subscribers
$10/mo - Advanced
Power features for active senders
$20/mo - Enterprise
100,000+ subscribers, custom contracting
Custom
Unbounce
- Starter
5 pages, 500 visitors, 1 user, 1 root domain
$22/mo - Build
Unlimited pages, 20K visitors, popups, sticky bars, AI copy
$74/mo - Experiment
Most popular: $112/mo billed yearly
$112/mo - Optimize
AI traffic optimization, scheduling, advanced triggers
$187/mo - Concierge & Agency
Custom: 100K+ visitors, 15+ users, dedicated CSM
Custom
Limits at the entry paid tier
Compares Growing Business (MailerLite) against Starter (Unbounce). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | MailerLite | Unbounce |
|---|---|---|
| Contacts | 500 subscribers (anchor; scales up) | · |
| Emails / month | Unlimited | · |
| Team seats | 3 | 1 |
When MailerLite wins
- Solo creators and small businesses replacing Mailchimp
- Teams that want one tool for emails, landing pages, and a small website
- Nonprofits (30% discount on paid plans)
Where MailerLite is the wrong fit
- B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)
- Operators wanting native ad network or paid subscriptions (use beehiiv)
- API-first transactional senders (use Postmark or Resend)
When Unbounce wins
- Marketing teams running paid campaigns with discrete landing pages per campaign
- Agencies managing client landing pages (Optimize 5-user tier supports a small agency)
- Teams that want A/B testing tightly coupled to the page builder
Where Unbounce is the wrong fit
- Full-website use cases where Webflow is the better fit
- Bootstrap budgets where a $19/year tool like Carrd suffices
- Enterprises that want SSO out of the box without a Concierge contract
Common questions
- Is MailerLite cheaper than Unbounce?
- At the entry tier, MailerLite starts at Free versus Unbounce at $22/mo. MailerLite is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does MailerLite or Unbounce have a free plan?
- Only MailerLite has a permanent free plan. Unbounce only offers a free trial.
- Are MailerLite and Unbounce in the same category?
- No. MailerLite is primarily a email marketing tool; Unbounce is primarily a landing pages tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, MailerLite or Unbounce?
- Unbounce ships 5 plans; MailerLite ships 4. Unbounce's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to MailerLite or Unbounce?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailerlite for MailerLite and /alternatives/unbounce for Unbounce. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
MailerLite: https://www.mailerlite.com/pricing · Unbounce: https://unbounce.com/product/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.