MailerLite vs PostHog
Side-by-side plans, pricing, and feature gates for MailerLite and PostHog, verified . MailerLite is primarily email marketing; PostHog is primarily analytics.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
MailerLite
- Free
Up to 500 subscribers, 12,000 sends/month
Free - Growing Business
Most popular paid tier, starts at 500 subscribers
$10/mo - Advanced
Power features for active senders
$20/mo - Enterprise
100,000+ subscribers, custom contracting
Custom
PostHog
- Free + Pay-as-you-go
Generous free tier across every product
Free - Boost
Add-on: Boost
$250/mo - Scale
Add-on: Scale
$750/mo - Enterprise
Add-on: Enterprise
Custom
Limits at the entry paid tier
Compares Growing Business (MailerLite) against Boost (PostHog). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | MailerLite | PostHog |
|---|---|---|
| Contacts | 500 subscribers (anchor; scales up) | · |
| Emails / month | Unlimited | · |
| Team seats | 3 | · |
When MailerLite wins
- Solo creators and small businesses replacing Mailchimp
- Teams that want one tool for emails, landing pages, and a small website
- Nonprofits (30% discount on paid plans)
Where MailerLite is the wrong fit
- B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)
- Operators wanting native ad network or paid subscriptions (use beehiiv)
- API-first transactional senders (use Postmark or Resend)
When PostHog wins
- Technical product teams that want one tool covering analytics, experiments, replay, and surveys
- Startups under 1M events per month, where the free tier covers the entire stack
- Companies committed to open-source infrastructure who want the option to self-host
Where PostHog is the wrong fit
- Marketing-only teams who need attribution and campaign analytics (Mixpanel or GA4 fit better)
- Enterprises with strict procurement that requires a SaaS-only vendor with no self-hosted option in scope
- Non-technical users who cannot navigate event-based analytics UIs and SQL-style insights
Common questions
- Is MailerLite cheaper than PostHog?
- Both MailerLite and PostHog have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does MailerLite or PostHog have a free plan?
- Both have free plans. MailerLite: Up to 500 subscribers, 12,000 sends/month. PostHog: Generous free tier across every product.
- Are MailerLite and PostHog in the same category?
- No. MailerLite is primarily a email marketing tool; PostHog is primarily a analytics tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, MailerLite or PostHog?
- Both MailerLite and PostHog ship 4 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to MailerLite or PostHog?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailerlite for MailerLite and /alternatives/posthog for PostHog. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
MailerLite: https://www.mailerlite.com/pricing · PostHog: https://posthog.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.