Mailchimp #5 vs Omnisend #7 of 9 on /best/email-marketing
Mailchimp vs Omnisend
Side-by-side plans, pricing, and feature gates for Mailchimp and Omnisend, verified . Both are primarily email marketing tools.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
Omnisend
- Free
Up to 250 contacts, 500 sends/month
Free - Standard
Entry paid tier with advanced reporting
$16/mo - Pro
Unlimited email plus SMS credits equal to plan price
$59/mo - Custom
High-volume contacts with dedicated onboarding
Custom
Limits at the entry paid tier
Compares Essentials (Mailchimp) against Standard (Omnisend). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Mailchimp | Omnisend |
|---|---|---|
| Contacts | 500 contacts (anchor; scales up) | 500 contacts |
| Emails / month | 5,000 sends (10x contacts) | 6,000 sends |
| Team seats | 3 | · |
| Automations | 4 flow steps | · |
| Campaigns | 3 audiences | · |
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
When Omnisend wins
- Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push
- E-commerce founders running their own marketing without a dedicated team
- Brands graduating from Mailchimp's e-commerce features
Where Omnisend is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running pure newsletters (use Kit or beehiiv)
- Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)
Migrating between these tools 2 guides
Long-form migration guides for this exact pair. Each covers the cost math, what you lose, what you gain, and the pair-specific gotchas that bite during cutover.
Compare across the category
This page is Mailchimp vs Omnisend. To put both side by side with every other email marketing tool we track on a single price-only table, see the email marketing pricing comparison . Free tiers, entry paid plans, and mid-tier plans for the full email marketing cohort.
Common questions
- Is Mailchimp cheaper than Omnisend?
- Both Mailchimp and Omnisend have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Mailchimp or Omnisend have a free plan?
- Both have free plans. Mailchimp: Up to 250 contacts, 500 sends/month. Omnisend: Up to 250 contacts, 500 sends/month.
- Are Mailchimp and Omnisend in the same category?
- Yes. Both are primarily email marketing tools, which is why this is a natural head-to-head comparison.
- Which has more plans, Mailchimp or Omnisend?
- Both Mailchimp and Omnisend ship 4 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to Mailchimp or Omnisend?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailchimp for Mailchimp and /alternatives/omnisend for Omnisend. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Mailchimp: https://mailchimp.com/pricing/marketing/ · Omnisend: https://www.omnisend.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.