Kit vs Tally
Side-by-side plans, pricing, and feature gates for Kit and Tally, verified . Kit is primarily email marketing; Tally is primarily form builders.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
Tally
- Free
Unlimited forms and submissions, forever
Free - Pro
Most teams: $20/mo billed yearly
$20/mo - Business
Data retention controls and longer history
$61.67/mo
Limits at the entry paid tier
Compares Creator (Kit) against Pro (Tally). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Kit | Tally |
|---|---|---|
| Contacts | 1,000 subscribers (anchor; scales up) | · |
| Team seats | 2 | Unlimited |
| Automations | Unlimited | · |
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
When Tally wins
- Bootstrappers and indie makers who want a free Typeform alternative with no response caps
- Teams already in Notion or Airtable wanting a matching form aesthetic
- Small teams who can't justify $79+/mo on Typeform Plus
Where Tally is the wrong fit
- Enterprises requiring SSO/SAML or HIPAA (Typeform Enterprise covers those)
- Brands needing the polished one-question-at-a-time conversational UX that is Typeform's signature
- Teams that need video questions (Typeform Growth Pro)
Common questions
- Is Kit cheaper than Tally?
- Both Kit and Tally have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Kit or Tally have a free plan?
- Both have free plans. Kit: Free up to 10,000 subscribers. Tally: Unlimited forms and submissions, forever.
Kit: https://kit.com/pricing · Tally: https://tally.so/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.