Kit vs Postscript
Side-by-side plans, pricing, and feature gates for Kit and Postscript, verified . Kit is primarily email marketing; Postscript is primarily sms marketing.
Kit
- Starting price
- Free
- Free plan
- Yes
- Free trial
- 14 days
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
Postscript
- Starter$0/mo
- Growth$100/mo
- Professional
Most popular
$500/mo - EnterpriseCustom
Limits at the entry paid tier
Compares Creator (Kit) against Growth (Postscript). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Kit | Postscript |
|---|---|---|
| Contacts | 1,000 subscribers (anchor; scales up) | · |
| Team seats | 2 | · |
| Automations | Unlimited | · |
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
When Postscript wins
- Shopify e-commerce stores doing $1M+ GMV with active SMS list growth
- Brands graduating from Klaviyo SMS or Attentive on cost
- Teams wanting a Shopify-native SMS experience separate from email
Where Postscript is the wrong fit
- B2B companies, where SMS is not a standard channel
- Creators or info-product sellers whose per-message economics do not match
- Brands without an SMS-friendly Shopify segment to drive ROI
Common questions
- Is Kit cheaper than Postscript?
- Both Kit and Postscript have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Kit or Postscript have a free plan?
- Only Kit has a permanent free plan. Postscript only offers a free trial.
- Are Kit and Postscript in the same category?
- No. Kit is primarily a email marketing tool; Postscript is primarily a sms marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Kit or Postscript?
- Postscript ships 4 plans; Kit ships 3. Postscript's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Kit or Postscript?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/kit for Kit and /alternatives/postscript for Postscript. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Disclosure: links labeled "sponsored" above are affiliate links. We may earn a commission if you sign up. Pricing is the same; nothing in this head-to-head is influenced by commercial relationships. How we rank.
Kit: https://kit.com/pricing · Postscript: https://postscript.io/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.