Kit vs PostHog
Side-by-side plans, pricing, and feature gates for Kit and PostHog, verified . Kit is primarily email marketing; PostHog is primarily analytics.
Kit
- Starting price
- Free
- Free plan
- Yes
- Free trial
- 14 days
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
PostHog
- Free + Pay-as-you-go
Generous free tier across every product
Free - Boost
Add-on: Boost
$250/mo - Scale
Add-on: Scale
$750/mo - Enterprise
Add-on: Enterprise
Custom
Limits at the entry paid tier
Compares Creator (Kit) against Boost (PostHog). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Kit | PostHog |
|---|---|---|
| Contacts | 1,000 subscribers (anchor; scales up) | · |
| Team seats | 2 | · |
| Automations | Unlimited | · |
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
When PostHog wins
- Technical product teams that want one tool covering analytics, experiments, replay, and surveys
- Startups under 1M events per month, where the free tier covers the entire stack
- Companies committed to open-source infrastructure who want the option to self-host
Where PostHog is the wrong fit
- Marketing-only teams who need attribution and campaign analytics (Mixpanel or GA4 fit better)
- Enterprises with strict procurement that requires a SaaS-only vendor with no self-hosted option in scope
- Non-technical users who cannot navigate event-based analytics UIs and SQL-style insights
Common questions
- Is Kit cheaper than PostHog?
- Both Kit and PostHog have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Kit or PostHog have a free plan?
- Both have free plans. Kit: Free up to 10,000 subscribers. PostHog: Generous free tier across every product.
- Are Kit and PostHog in the same category?
- No. Kit is primarily a email marketing tool; PostHog is primarily a analytics tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Kit or PostHog?
- PostHog ships 4 plans; Kit ships 3. PostHog's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Kit or PostHog?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/kit for Kit and /alternatives/posthog for PostHog. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Disclosure: links labeled "sponsored" above are affiliate links. We may earn a commission if you sign up. Pricing is the same; nothing in this head-to-head is influenced by commercial relationships. How we rank.
Kit: https://kit.com/pricing · PostHog: https://posthog.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.