Kit vs Mailgun
Side-by-side plans, pricing, and feature gates for Kit and Mailgun, verified . Kit is primarily email marketing; Mailgun is primarily transactional email.
Kit
- Starting price
- Free
- Free plan
- Yes
- Free trial
- 14 days
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
Mailgun
- Free
Hobby tier capped at 100 emails per day
Free - Basic
Entry paid tier with 10,000 emails/month included
$15/mo - Foundation
50,000 emails/month with template builder and full inbound routing
$35/mo - Scale
100,000 emails/month with SAML SSO, dedicated IP, and live support
$90/mo - Enterprise
Custom contracting for high-volume senders
Custom
Limits at the entry paid tier
Compares Creator (Kit) against Basic (Mailgun). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Kit | Mailgun |
|---|---|---|
| Contacts | 1,000 subscribers (anchor; scales up) | · |
| Emails / month | · | 10,000 |
| Team seats | 2 | · |
| Automations | Unlimited | · |
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
When Mailgun wins
- Developers integrating receipts, notifications, and password-reset emails
- Teams already on a marketing ESP that need a separate transactional channel
- High-volume B2B applications with strict deliverability requirements
Where Mailgun is the wrong fit
- Marketing teams seeking campaign tooling (use Mailchimp or Kit)
- Creators sending newsletters (use Kit or beehiiv)
- Free-tier hobbyists with low total volume but spiky daily-cap-bumping use cases
Common questions
- Is Kit cheaper than Mailgun?
- Both Kit and Mailgun have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Kit or Mailgun have a free plan?
- Both have free plans. Kit: Free up to 10,000 subscribers. Mailgun: Hobby tier capped at 100 emails per day.
- Are Kit and Mailgun in the same category?
- No. Kit is primarily a email marketing tool; Mailgun is primarily a transactional email tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Kit or Mailgun?
- Mailgun ships 5 plans; Kit ships 3. Mailgun's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Kit or Mailgun?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/kit for Kit and /alternatives/mailgun for Mailgun. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Disclosure: links labeled "sponsored" above are affiliate links. We may earn a commission if you sign up. Pricing is the same; nothing in this head-to-head is influenced by commercial relationships. How we rank.
Kit: https://kit.com/pricing · Mailgun: https://www.mailgun.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.