Kit vs Lemlist
Side-by-side plans, pricing, and feature gates for Kit and Lemlist, verified . Kit is primarily email marketing; Lemlist is primarily sales engagement.
Kit
- Starting price
- Free
- Free plan
- Yes
- Free trial
- 14 days
- Plans
- 3
Lemlist
- Starting price
- $63/mo
- Free plan
- No
- Free trial
- 14 days
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
Lemlist
- Email Pro
Email-only outbound with 3 senders per user
$63/mo - Multichannel Expert
Email plus LinkedIn, WhatsApp, and calling cadences
$87/mo - Enterprise
Custom pricing with SSO, dedicated AM, and 1:1 onboarding
Custom
Limits at the entry paid tier
Compares Creator (Kit) against Email Pro (Lemlist). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Kit | Lemlist |
|---|---|---|
| Contacts | 1,000 subscribers (anchor; scales up) | · |
| Team seats | 2 | 1 user (per-seat pricing) |
| Automations | Unlimited | · |
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
When Lemlist wins
- SDR teams running multichannel outbound (email plus LinkedIn cadences)
- Founders doing personalized cold outreach to small lead lists
- Agencies running outbound on behalf of clients
Where Lemlist is the wrong fit
- Inbound-led sales teams (use a CRM like Close or HubSpot)
- Teams averse to LinkedIn automation due to platform risk
- Marketing teams (this is sales-engagement, not marketing automation)
Common questions
- Is Kit cheaper than Lemlist?
- At the entry tier, Kit starts at Free versus Lemlist at $63/mo. Kit is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Kit or Lemlist have a free plan?
- Only Kit has a permanent free plan. Lemlist only offers a free trial.
- Are Kit and Lemlist in the same category?
- No. Kit is primarily a email marketing tool; Lemlist is primarily a sales engagement tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Kit or Lemlist?
- Both Kit and Lemlist ship 3 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to Kit or Lemlist?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/kit for Kit and /alternatives/lemlist for Lemlist. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Disclosure: links labeled "sponsored" above are affiliate links. We may earn a commission if you sign up. Pricing is the same; nothing in this head-to-head is influenced by commercial relationships. How we rank.
Kit: https://kit.com/pricing · Lemlist: https://www.lemlist.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.