Hightouch vs Mailgun
Side-by-side plans, pricing, and feature gates for Hightouch and Mailgun, verified . Hightouch is primarily customer data platform; Mailgun is primarily transactional email.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Hightouch
- Free Reverse ETL
Free tier with 2 active syncs and unlimited destinations
Free - Composable CDP
Full CDP or à la carte modules with usage-based pricing
Custom - Agentic Marketing Platform
Ad Studio plus AI Decisioning for lifecycle and ads
Custom
Mailgun
- Free
Hobby tier capped at 100 emails per day
Free - Basic
Entry paid tier with 10,000 emails/month included
$15/mo - Foundation
50,000 emails/month with template builder and full inbound routing
$35/mo - Scale
100,000 emails/month with SAML SSO, dedicated IP, and live support
$90/mo - Enterprise
Custom contracting for high-volume senders
Custom
When Hightouch wins
- Data teams at companies with a warehouse that want to activate that data into ad platforms and SaaS tools
- Marketing teams partnered with strong analytics engineering
- Companies replacing Segment with a warehouse-native CDP
Where Hightouch is the wrong fit
- Small teams without a warehouse (use Segment or RudderStack)
- Marketers who want a turnkey CDP UI without data-team involvement
- Brands with all data in SaaS tools and no warehouse
When Mailgun wins
- Developers integrating receipts, notifications, and password-reset emails
- Teams already on a marketing ESP that need a separate transactional channel
- High-volume B2B applications with strict deliverability requirements
Where Mailgun is the wrong fit
- Marketing teams seeking campaign tooling (use Mailchimp or Kit)
- Creators sending newsletters (use Kit or beehiiv)
- Free-tier hobbyists with low total volume but spiky daily-cap-bumping use cases
Common questions
- Is Hightouch cheaper than Mailgun?
- Both Hightouch and Mailgun have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Hightouch or Mailgun have a free plan?
- Both have free plans. Hightouch: Free tier with 2 active syncs and unlimited destinations. Mailgun: Hobby tier capped at 100 emails per day.
- Are Hightouch and Mailgun in the same category?
- No. Hightouch is primarily a customer data platform tool; Mailgun is primarily a transactional email tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Hightouch or Mailgun?
- Mailgun ships 5 plans; Hightouch ships 3. Mailgun's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Hightouch or Mailgun?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/hightouch for Hightouch and /alternatives/mailgun for Mailgun. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Hightouch: https://hightouch.com/pricing · Mailgun: https://www.mailgun.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.