Does Hightouch have a free plan?

Yes. Hightouch offers a free tier. Free tier with 2 active syncs and unlimited destinations

How much does Hightouch cost?

Hightouch starts at Free. Plan prices captured April 30, 2026.

What plans does Hightouch offer?

Hightouch ships 3 plans: Free Reverse ETL, Composable CDP, Agentic Marketing Platform. Each plan's anchor price, included features, and limits are listed above. Pricing reflects the snapshot captured on April 30, 2026.

What are the alternatives to Hightouch?

We track 1 in-spine alternative to Hightouch with verified pricing: customer-io. See the ranked /alternatives/hightouch page for the full list with derived verdict tags.

Hightouch

Name: Hightouch
Brand: Hightouch
Availability: InStock

Warehouse-native Composable CDP and reverse-ETL for activating data into ad and SaaS tools.

Hightouch is a warehouse-native Composable CDP and reverse-ETL platform that syncs data from Snowflake, BigQuery, and Databricks into ad platforms and SaaS tools without requiring a separate CDP database. The product line spans three categories: an Agentic Marketing Platform that bundles Ad Studio and AI Decisioning for lifecycle and ads, a Composable CDP that can be bought whole or as à la carte modules (Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster), and a Free Reverse ETL tier capped at 2 active syncs but with unlimited destinations and unlimited user seats. Pricing is usage-based with no MTU caps and no destination limits, and unit cost decreases at higher volumes. Only the Free tier is publicly priced; paid tiers are custom quotes.

Category: Customer data platform
Free plan: Yes
Plans: 3
Verified: April 30, 2026

Plans & pricing

Headline prices for each Hightouch tier, captured from https://hightouch.com/pricing on April 30, 2026.

Free Reverse ETL

Free

Free tier with 2 active syncs and unlimited destinations

Team seats: Unlimited
Automations: ·
Sales pipelines: 2 active syncs

Included

2 active syncs
Unlimited destinations
Unlimited user seats
Reverse ETL from Snowflake, BigQuery, Databricks
No payment required

Not on this plan

Events
Customer Studio
Real-time Personalization
Identity Resolution
Match Booster
Ad Studio
AI Decisioning
Premium extensions
Advanced observability
Enterprise security

Up to 2 active syncs. Unlimited destinations. Unlimited user seats.

Composable CDP

Contact sales

Full CDP or à la carte modules with usage-based pricing

Team seats: Unlimited
Automations: ·
Sales pipelines: Custom

Included

Reverse ETL module
Events module
Customer Studio module
Real-time Personalization module
Identity Resolution module
Match Booster module
Unlimited user seats
Premium extensions
Advanced observability
Enterprise security
No MTU caps
No destination limits
Usage-based pricing with economies of scale

Not on this plan

Ad Studio
AI Decisioning

Usage-based custom pricing. Modules: Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster. No MTU caps; no destination limits.

Agentic Marketing Platform

Contact sales

Ad Studio plus AI Decisioning for lifecycle and ads

Team seats: Unlimited
Automations: Custom
Sales pipelines: ·

Included

Ad Studio
AI Decisioning
Pre-set monthly personalized-action allowance
Lifecycle marketing automation
Ads activation
Unlimited user seats

Custom quote. Includes Ad Studio + AI Decisioning. Pre-set monthly personalized-action allowance.

Where Hightouch earns its price

Genuinely warehouse-native, so you don't need a separate CDP database
Reverse-ETL approach lets data teams own the source of truth
No MTU caps, which is a huge win for high-traffic apps
Composable modules let you buy only what you need
Free tier is real (2 syncs, unlimited destinations, unlimited seats)

Where it falls short

Paid pricing is opaque (custom-only above the Free tier)
Requires a data warehouse to be useful (Snowflake, BigQuery, or Databricks setup is not trivial)
Positioned at data teams, so marketers may need help operating it
Newer entrant vs Segment with a smaller integration ecosystem

Best for

Data teams at companies with a warehouse that want to activate that data into ad platforms and SaaS tools
Marketing teams partnered with strong analytics engineering
Companies replacing Segment with a warehouse-native CDP

Not for

Small teams without a warehouse (use Segment or RudderStack)
Marketers who want a turnkey CDP UI without data-team involvement
Brands with all data in SaaS tools and no warehouse

Alternatives to Hightouch

Tools we cover in the same space.

Customer.io

Compare Hightouch on price

See Hightouch side by side with every other customer data platform tool we track on a single price-only table: customer data platform pricing comparison . Free tiers, entry paid plans, and mid-tier plans, all pulled from each vendor's pricing page on the same weekly cadence as the data on this page.

Common questions

Does Hightouch have a free plan?: Yes. Hightouch offers a free tier. Free tier with 2 active syncs and unlimited destinations
How much does Hightouch cost?: Hightouch starts at Free. Plan prices captured April 30, 2026.
What plans does Hightouch offer?: Hightouch ships 3 plans: Free Reverse ETL, Composable CDP, Agentic Marketing Platform. Each plan's anchor price, included features, and limits are listed above. Pricing reflects the snapshot captured on April 30, 2026.
What are the alternatives to Hightouch?: We track 1 in-spine alternative to Hightouch with verified pricing: customer-io. See the ranked /alternatives/hightouch page for the full list with derived verdict tags.

Source: https://hightouch.com/pricing · last verified April 30, 2026 · capture method: manual

TierGauge tracks live pricing for marketing & sales tools. Prices may change between refreshes; confirm at the vendor's pricing page before purchasing.