Drip vs Kit
Side-by-side plans, pricing, and feature gates for Drip and Kit, verified . Both are primarily email marketing tools.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Drip
- Standard
Most popular: $39/mo at 2.5k contacts
$39/mo
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
Limits at the entry paid tier
Compares Standard (Drip) against Creator (Kit). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Drip | Kit |
|---|---|---|
| Contacts | 2,500 contacts (entry tier; scales) | 1,000 subscribers (anchor; scales up) |
| Team seats | · | 2 |
| Automations | · | Unlimited |
| Workflows | 50 | · |
When Drip wins
- E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior
- Small to mid stores graduating from Mailchimp's e-commerce features
Where Drip is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running newsletters (use Kit or beehiiv)
- Buyers who need to know full pricing before signup
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
Common questions
- Is Drip cheaper than Kit?
- At the entry tier, Kit starts at Free versus Drip at $39/mo. Kit is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Drip or Kit have a free plan?
- Only Kit has a permanent free plan. Drip only offers a free trial.
Drip: https://www.drip.com/pricing · Kit: https://kit.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.