Crisp vs Kit
Side-by-side plans, pricing, and feature gates for Crisp and Kit, verified . Crisp is primarily live chat; Kit is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Crisp
- Free
2 agents, unlimited conversations, forever free
Free - Mini
Per-workspace flat $45/mo
$45/mo - Essentials
Omnichannel inbox, AI chatbot, knowledge base
$95/mo - Plus
Best Value
$295/mo
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
Limits at the entry paid tier
Compares Mini (Crisp) against Creator (Kit). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Crisp | Kit |
|---|---|---|
| Contacts | · | 1,000 subscribers (anchor; scales up) |
| Team seats | 4 agents | 2 |
| Automations | · | Unlimited |
When Crisp wins
- SaaS startups and small teams that want chat and email in one tool
- E-commerce stores that want WhatsApp and Instagram DM unified with web chat
- Companies migrating off Intercom for cost reasons
Where Crisp is the wrong fit
- Solo operators (the Free plan already covers them)
- Enterprises with strict procurement and SSO requirements (HIPAA and SAML are not headline features)
- Teams that need deep ticket-form customization
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
Common questions
- Is Crisp cheaper than Kit?
- Both Crisp and Kit have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Crisp or Kit have a free plan?
- Both have free plans. Crisp: 2 agents, unlimited conversations, forever free. Kit: Free up to 10,000 subscribers.
Crisp: https://crisp.chat/en/pricing/ · Kit: https://kit.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.