Convert vs Kit
Side-by-side plans, pricing, and feature gates for Convert and Kit, verified . Convert is primarily a/b testing; Kit is primarily email marketing.
Kit
- Starting price
- Free
- Free plan
- Yes
- Free trial
- 14 days
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Convert
- Growth$299/mo
- Pro
Most popular: $420/mo billed yearly
$420/mo - EnterpriseCustom
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
Limits at the entry paid tier
Compares Growth (Convert) against Creator (Kit). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Convert | Kit |
|---|---|---|
| Contacts | · | 1,000 subscribers (anchor; scales up) |
| Team seats | · | 2 |
| Automations | · | Unlimited |
When Convert wins
- Marketing and CRO teams running 5+ tests per month with budgets to match
- Companies scaling out of free Optimize or VWO Free tier deprecations
- Mid-market e-commerce running structured experimentation programs
Where Convert is the wrong fit
- Small teams that can use PostHog feature flags and experiments for free
- One-test-a-quarter buyers where cost-per-test is too high
- Enterprises with Optimizely contracts where switching incentive is weak
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
Common questions
- Is Convert cheaper than Kit?
- At the entry tier, Kit starts at Free versus Convert at $299/mo. Kit is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Convert or Kit have a free plan?
- Only Kit has a permanent free plan. Convert only offers a free trial.
- Are Convert and Kit in the same category?
- No. Convert is primarily a a/b testing tool; Kit is primarily a email marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Convert or Kit?
- Both Convert and Kit ship 3 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to Convert or Kit?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/convert for Convert and /alternatives/kit for Kit. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Disclosure: links labeled "sponsored" above are affiliate links. We may earn a commission if you sign up. Pricing is the same; nothing in this head-to-head is influenced by commercial relationships. How we rank.
Convert: https://www.convert.com/pricing/ · Kit: https://kit.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.