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Convert vs Hightouch

Side-by-side plans, pricing, and feature gates for Convert and Hightouch, verified . Convert is primarily a/b testing; Hightouch is primarily customer data platform.

Convert

Starting price
$299/mo
Free plan
No
Free trial
15 days
Plans
3
Full Convert profile →

Hightouch

Starting price
Free
Free plan
Yes
Free trial
·
Plans
3
Full Hightouch profile →

Plans side by side

Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.

Convert

  • Growth
    $299/mo
  • Pro

    Most popular: $420/mo billed yearly

    $420/mo
  • Enterprise
    Custom

Hightouch

  • Free Reverse ETL

    Free tier with 2 active syncs and unlimited destinations

    Free
  • Composable CDP

    Full CDP or à la carte modules with usage-based pricing

    Custom
  • Agentic Marketing Platform

    Ad Studio plus AI Decisioning for lifecycle and ads

    Custom

When Convert wins

  • Marketing and CRO teams running 5+ tests per month with budgets to match
  • Companies scaling out of free Optimize or VWO Free tier deprecations
  • Mid-market e-commerce running structured experimentation programs

Where Convert is the wrong fit

  • Small teams that can use PostHog feature flags and experiments for free
  • One-test-a-quarter buyers where cost-per-test is too high
  • Enterprises with Optimizely contracts where switching incentive is weak

When Hightouch wins

  • Data teams at companies with a warehouse that want to activate that data into ad platforms and SaaS tools
  • Marketing teams partnered with strong analytics engineering
  • Companies replacing Segment with a warehouse-native CDP

Where Hightouch is the wrong fit

  • Small teams without a warehouse (use Segment or RudderStack)
  • Marketers who want a turnkey CDP UI without data-team involvement
  • Brands with all data in SaaS tools and no warehouse

Common questions

Is Convert cheaper than Hightouch?
At the entry tier, Hightouch starts at Free versus Convert at $299/mo. Hightouch is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
Does Convert or Hightouch have a free plan?
Only Hightouch has a permanent free plan. Convert only offers a free trial.

Convert: https://www.convert.com/pricing/ · Hightouch: https://hightouch.com/pricing

Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.