Convert vs Hightouch
Side-by-side plans, pricing, and feature gates for Convert and Hightouch, verified . Convert is primarily a/b testing; Hightouch is primarily customer data platform.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Convert
- Growth$299/mo
- Pro
Most popular: $420/mo billed yearly
$420/mo - EnterpriseCustom
Hightouch
- Free Reverse ETL
Free tier with 2 active syncs and unlimited destinations
Free - Composable CDP
Full CDP or à la carte modules with usage-based pricing
Custom - Agentic Marketing Platform
Ad Studio plus AI Decisioning for lifecycle and ads
Custom
When Convert wins
- Marketing and CRO teams running 5+ tests per month with budgets to match
- Companies scaling out of free Optimize or VWO Free tier deprecations
- Mid-market e-commerce running structured experimentation programs
Where Convert is the wrong fit
- Small teams that can use PostHog feature flags and experiments for free
- One-test-a-quarter buyers where cost-per-test is too high
- Enterprises with Optimizely contracts where switching incentive is weak
When Hightouch wins
- Data teams at companies with a warehouse that want to activate that data into ad platforms and SaaS tools
- Marketing teams partnered with strong analytics engineering
- Companies replacing Segment with a warehouse-native CDP
Where Hightouch is the wrong fit
- Small teams without a warehouse (use Segment or RudderStack)
- Marketers who want a turnkey CDP UI without data-team involvement
- Brands with all data in SaaS tools and no warehouse
Common questions
- Is Convert cheaper than Hightouch?
- At the entry tier, Hightouch starts at Free versus Convert at $299/mo. Hightouch is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Convert or Hightouch have a free plan?
- Only Hightouch has a permanent free plan. Convert only offers a free trial.
- Are Convert and Hightouch in the same category?
- No. Convert is primarily a a/b testing tool; Hightouch is primarily a customer data platform tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Convert or Hightouch?
- Both Convert and Hightouch ship 3 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to Convert or Hightouch?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/convert for Convert and /alternatives/hightouch for Hightouch. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Convert: https://www.convert.com/pricing/ · Hightouch: https://hightouch.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.