Close vs Kit
Side-by-side plans, pricing, and feature gates for Close and Kit, verified . Close is primarily crm; Kit is primarily email marketing.
Kit
- Starting price
- Free
- Free plan
- Yes
- Free trial
- 14 days
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Close
- Solo
Single user, 10,000 lead cap
$9/mo - Essentials
Core CRM with unlimited contacts and leads
$35/mo - Growth
Adds Chloe AI agent, workflows, and Power Dialer
$99/mo - Scale
Adds Predictive Dialer, role-based access, unlimited call recording
$139/mo - Enterprise
Custom pricing for 10+ users or complex needs
Custom
Kit
- Newsletter
Free up to 10,000 subscribers
Free - Creator
Most popular, 1,000 subscriber anchor
$33/mo - Pro
Advanced creators and small teams
$66/mo
Limits at the entry paid tier
Compares Solo (Close) against Creator (Kit). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Close | Kit |
|---|---|---|
| Contacts | · | 1,000 subscribers (anchor; scales up) |
| Team seats | 1 user (Solo plan limit) | 2 |
| Automations | · | Unlimited |
When Close wins
- Outbound-heavy SDR teams that live in the dialer all day
- B2B sales teams of 1 to 20 reps that want one tool for calls, email, and CRM
- Founders running their own outbound and wanting calling, email, and CRM in one place
Where Close is the wrong fit
- Marketing-heavy teams that need a broader hub (use HubSpot CRM)
- Service-business CRMs needing ticketing (use Pipedrive or Zoho)
- Enterprise sales orgs with complex territory structures (use Salesforce)
When Kit wins
- Independent newsletter writers and creators selling digital products
- Course creators who want one tool for emails and checkout
- Solo operators with under 10k subscribers (free plan covers them)
Where Kit is the wrong fit
- B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)
- Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)
- Teams that need granular role-based permissions
Common questions
- Is Close cheaper than Kit?
- At the entry tier, Kit starts at Free versus Close at $9/mo. Kit is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Close or Kit have a free plan?
- Only Kit has a permanent free plan. Close only offers a free trial.
- Are Close and Kit in the same category?
- No. Close is primarily a crm tool; Kit is primarily a email marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Close or Kit?
- Close ships 5 plans; Kit ships 3. Close's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Close or Kit?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/close for Close and /alternatives/kit for Kit. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Disclosure: links labeled "sponsored" above are affiliate links. We may earn a commission if you sign up. Pricing is the same; nothing in this head-to-head is influenced by commercial relationships. How we rank.
Close: https://www.close.com/pricing · Kit: https://kit.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.