Close vs Hightouch
Side-by-side plans, pricing, and feature gates for Close and Hightouch, verified . Close is primarily crm; Hightouch is primarily customer data platform.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Close
- Solo
Single user, 10,000 lead cap
$9/mo - Essentials
Core CRM with unlimited contacts and leads
$35/mo - Growth
Adds Chloe AI agent, workflows, and Power Dialer
$99/mo - Scale
Adds Predictive Dialer, role-based access, unlimited call recording
$139/mo - Enterprise
Custom pricing for 10+ users or complex needs
Custom
Hightouch
- Free Reverse ETL
Free tier with 2 active syncs and unlimited destinations
Free - Composable CDP
Full CDP or à la carte modules with usage-based pricing
Custom - Agentic Marketing Platform
Ad Studio plus AI Decisioning for lifecycle and ads
Custom
When Close wins
- Outbound-heavy SDR teams that live in the dialer all day
- B2B sales teams of 1 to 20 reps that want one tool for calls, email, and CRM
- Founders running their own outbound and wanting calling, email, and CRM in one place
Where Close is the wrong fit
- Marketing-heavy teams that need a broader hub (use HubSpot CRM)
- Service-business CRMs needing ticketing (use Pipedrive or Zoho)
- Enterprise sales orgs with complex territory structures (use Salesforce)
When Hightouch wins
- Data teams at companies with a warehouse that want to activate that data into ad platforms and SaaS tools
- Marketing teams partnered with strong analytics engineering
- Companies replacing Segment with a warehouse-native CDP
Where Hightouch is the wrong fit
- Small teams without a warehouse (use Segment or RudderStack)
- Marketers who want a turnkey CDP UI without data-team involvement
- Brands with all data in SaaS tools and no warehouse
Common questions
- Is Close cheaper than Hightouch?
- At the entry tier, Hightouch starts at Free versus Close at $9/mo. Hightouch is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Close or Hightouch have a free plan?
- Only Hightouch has a permanent free plan. Close only offers a free trial.
- Are Close and Hightouch in the same category?
- No. Close is primarily a crm tool; Hightouch is primarily a customer data platform tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Close or Hightouch?
- Close ships 5 plans; Hightouch ships 3. Close's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Close or Hightouch?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/close for Close and /alternatives/hightouch for Hightouch. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Close: https://www.close.com/pricing · Hightouch: https://hightouch.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.