Unbounce
Landing-page builder with built-in A/B testing and AI traffic optimization.
Unbounce is a purpose-built landing-page platform for marketers running paid campaigns. The drag-and-drop builder ships with 100+ templates, free hosting, lead-gen forms, popups, and sticky bars. Pricing spans five tiers metered by monthly visitors: Starter ($29/mo, 500 visitors), Build ($99/mo, 20K visitors, unlimited pages), Experiment ($149/mo, 30K visitors, unlimited A/B testing and dynamic text replacement), Optimize ($249/mo, 50K visitors, AI traffic optimization and scheduling), and a custom Concierge & Agency tier for 100K+ visitors with implementation and a dedicated CSM. Annual billing is 25% off across all paid tiers. Multi-user and multi-domain access begins at the Experiment tier; SSO and similar enterprise controls require Concierge.
- Category
- Landing pages
- Free plan
- No
- Plans
- 5
- Verified
Plans & pricing
Headline prices for each Unbounce tier, captured from https://unbounce.com/product/pricing/ on .
Starter
5 pages, 500 visitors, 1 user, 1 root domain
- Team seats
- 1
- Custom domains
- 1
Included
- Drag-and-drop builder
- 5 landing pages
- 500 monthly visitors
- Lead-gen forms
- Free hosting
- 100+ templates
- Unlimited conversions
- Unlimited subdomains
- Phone, email, and live chat support
Not on this plan
- Unlimited landing pages
- Custom scripts and pixels
- Popups and sticky bars
- AI copywriting
- Custom code and styling
- 1000+ integrations
- Unlimited A/B testing
- Dynamic text replacement
- AI traffic optimization
- Scheduling for pages, popups, and sticky bars
- Multi-user access
- Multiple root domains
Entry tier. 500-visitor cap is restrictive for any meaningful paid campaign.
Build
Unlimited pages, 20K visitors, popups, sticky bars, AI copy
- Team seats
- 1
- Custom domains
- 1
Included
- Everything in Starter
- Unlimited landing pages
- 20,000 monthly visitors
- Custom scripts and pixels
- Popups
- Sticky bars
- AI copywriting
- Custom code and styling
- 1000+ integrations
Not on this plan
- Unlimited A/B testing
- Unlimited variants
- Manual traffic allocation
- Confidence intervals
- Dynamic text replacement
- Conversion insights
- AI traffic optimization
- Scheduling for pages, popups, and sticky bars
- Advanced triggers
- Industry benchmarking
- Audience insights
- Multi-user access
- Multiple root domains
First tier with unlimited pages and the popup and sticky-bar builders.
Experiment
Most popular: $112/mo billed yearly
- Team seats
- 3
- Custom domains
- 2
Included
- Everything in Build
- 30,000 monthly visitors
- Unlimited A/B testing
- Unlimited variants
- Manual traffic allocation
- Confidence intervals
- Dynamic text replacement
- Conversion insights
- 3 user seats
- 2 root domains
Not on this plan
- AI traffic optimization
- Scheduling for pages, popups, and sticky bars
- Advanced triggers
- Industry benchmarking
- Audience insights
- 5 user seats
- 3 root domains
Most-popular tier on the page. First tier with multi-user and multi-domain access.
Optimize
AI traffic optimization, scheduling, advanced triggers
- Team seats
- 5
- Custom domains
- 3
Included
- Everything in Experiment
- 50,000 monthly visitors
- AI traffic optimization (Smart Traffic)
- Scheduling for pages, popups, and sticky bars
- Advanced triggers
- Industry benchmarking
- Audience insights
- 5 user seats
- 3 root domains
Not on this plan
- 100K+ monthly visitors
- 5+ root domains
- 15+ user seats
- Implementation services
- Dedicated customer success manager
- Agency partner directory listing
Top published tier. AI traffic optimization (Smart Traffic) is the headline differentiator.
Concierge & Agency
Custom: 100K+ visitors, 15+ users, dedicated CSM
- Team seats
- Custom
- Custom domains
- Custom
Included
- Everything in Optimize
- Starting at 100,000+ monthly visitors
- 5+ root domains
- 15+ user seats
- Implementation services
- Dedicated customer success manager
- Agency partner directory listing
Custom pricing. Required for SSO-style enterprise controls and agency-scale usage.
Where Unbounce earns its price
- Purpose-built landing pages with built-in A/B testing on Experiment and above
- AI traffic optimization (Smart Traffic) on Optimize is genuinely differentiated
- Unlimited landing pages from the Build tier upward
- Mature template library with 100+ designs ready to customize
- Tight popup and sticky-bar integration in the same builder, no separate tool needed
Where it falls short
- Visitor caps create per-month anxiety on lower tiers (500 / 20K / 30K / 50K)
- Starter visitor cap of 500 is restrictive for any real paid campaign
- Multi-user and multi-domain access is gated to the Experiment tier and above
- Pricing scales fast for high-traffic teams, with Concierge required past 100K visitors
Best for
- Marketing teams running paid campaigns with discrete landing pages per campaign
- Agencies managing client landing pages (Optimize 5-user tier supports a small agency)
- Teams that want A/B testing tightly coupled to the page builder
Not for
- Full-website use cases where Webflow is the better fit
- Bootstrap budgets where a $19/year tool like Carrd suffices
- Enterprises that want SSO out of the box without a Concierge contract
Common questions
- Does Unbounce have a free plan?
- No. Unbounce does not offer a permanent free tier.
- How much does Unbounce cost?
- Unbounce starts at From $22/mo. Plan prices captured April 30, 2026.
Source: https://unbounce.com/product/pricing/ · last verified · capture method: manual
TierGauge tracks live pricing for marketing & sales tools. Prices may change between refreshes; confirm at the vendor's pricing page before purchasing.