Triple Whale
Shopify-first marketing attribution and e-commerce analytics with cross-device tracking.
Triple Whale is a marketing-attribution and e-commerce analytics platform built specifically for Shopify stores. It combines first- and last-click attribution, multi-touch attribution, an RFM-driven customer data platform, cohort analysis, forecasting, and AI-powered sequences. The proprietary Triple Pixel powers cross-device tracking, and all plans refresh data in real time every 15 minutes or less. Pricing has three tiers: Growth at $1,290/year (annual-only, roughly $107.50/month), Pro at $279/month with two months free on annual commitments, and Enterprise+ on custom pricing starting from a $279/month base for bi-directional warehouse syncing and dedicated implementation support.
- Category
- Marketing attribution
- Free plan
- No
- Plans
- 3
- Verified
Plans & pricing
Headline prices for each Triple Whale tier, captured from https://www.triplewhale.com/pricing on .
Growth
Standard attribution and core analytics boards
Included
- Standard ad channel attribution
- First- and last-click attribution models
- Core analytics boards
- Core ad channels
- Core integrations
- Triple Pixel for cross-device tracking
- Real-time data refresh every 15 minutes or less
- Dedicated CSM
Not on this plan
- Premium ad channel attribution
- Multi-touch attribution
- RFM audiences
- Activity feed
- Cart analysis
- Customer data platform
- Cohort analysis
- Forecasting
- AI-powered sequences
- Subscription data tracking
- Bi-Directional Data Warehouse Syncing
Annual-only billing. Standard attribution + core boards.
Pro
Most popular: full attribution + CDP
Included
- Everything in Growth
- Premium ad channel attribution
- Multi-touch attribution
- RFM audiences
- Activity feed
- Cart analysis
- Customer data platform
- Cohort analysis
- Forecasting
- AI-powered sequences
- Subscription data tracking
Not on this plan
- Bi-Directional Data Warehouse Syncing
- Enterprise CSM
- Implementation specialist
- Strategic consulting
- Dedicated security/compliance
- Priority professional services
- Custom attribution modeling
Enterprise+
Warehouse syncing and dedicated implementation
Included
- Everything in Pro
- Bi-Directional Data Warehouse Syncing
- Enterprise CSM
- Implementation specialist
- Strategic consulting
- Dedicated security/compliance
- Priority professional services
- Custom attribution modeling
Starts from $279/month base, scales with data volume and integrations.
Where Triple Whale earns its price
- Purpose-built for Shopify e-commerce attribution, where most generic analytics tools punt
- Triple Pixel for cross-device tracking is genuinely differentiated
- Multi-touch attribution, CDP, and cohort analysis on Pro is a comprehensive bundle
- Real-time data refresh every 15 minutes or less across all plans
- Bi-Directional Warehouse Syncing on Enterprise+ supports data team workflows
Where it falls short
- Pro tier at $279/month is the meaningful entry point and many SMB Shopify stores can't justify it
- Growth plan is annual-only commitment with no monthly option
- Pricing transparency above Pro is opaque (Enterprise+ requires sales conversation)
- Over-served for stores under $1M GMV where the overhead may exceed the value
Best for
- Shopify stores doing $1M+ GMV running paid social and Google Ads with attribution questions
- E-commerce ops teams needing multi-touch plus LTV and RFM in one tool
- Data-conscious stores wanting warehouse-grade syncing
Not for
- B2B marketers (use Customer.io or HubSpot for attribution)
- Shopify stores under $500k GMV where cost outweighs incremental insight
- Brands not on Shopify, since Triple Whale's strongest integrations are Shopify-first
Common questions
- Does Triple Whale have a free plan?
- No. Triple Whale does not offer a permanent free tier.
- How much does Triple Whale cost?
- Triple Whale starts at From $107.50/mo. Plan prices captured April 30, 2026.
Source: https://www.triplewhale.com/pricing · last verified · capture method: manual
TierGauge tracks live pricing for marketing & sales tools. Prices may change between refreshes; confirm at the vendor's pricing page before purchasing.