Mixpanel
Event-based product analytics with usage pricing and a generous free tier.
Mixpanel is a product analytics platform built around event tracking, funnels, retention curves, and behavioral segmentation. Pricing is usage-based on monthly events: the Free plan covers 1M events/mo with up to 5 saved reports and 10K monthly session replays, the Growth plan keeps the first 1M events free then charges $0.28 per 1K events up to a 20M-event entry tier with unlimited reports and 20K monthly session replays, and Enterprise is a custom contract for unlimited events with advanced analytics, governance, security, 24/7 support, a dedicated AM, and professional services. Eligible startups (founded under 5 years with $8M or less in funding) can apply for the Startup Plan and get the first year free.
- Category
- Analytics
- Free plan
- Yes
- Plans
- 3
- Verified
Plans & pricing
Headline prices for each Mixpanel tier, captured from https://mixpanel.com/pricing on .
Free
1M events/mo, free forever
- API calls / month
- 1,000,000 events
Included
- 1M monthly events
- Up to 5 saved reports
- 10K monthly session replays
- Core product analytics
Not on this plan
- Unlimited reports
- Cohorts
- Behavioral analytics
- Templates
- Higher session replay quota
- Advanced analytics
- Data governance
- 24/7 support
- Dedicated account manager
Free forever. Eligible early-stage companies (founded under 5 years, $8M or less in funding) can apply for the Startup Plan to get the first year of paid Mixpanel free.
Growth
Pay-as-you-go, starts free
- API calls / month
- 20,000,000 events (entry tier ceiling; scales above)
Included
- First 1M events/mo free
- Unlimited saved reports
- 20K monthly session replays
- Cohorts
- Behavioral analytics
- Templates
Not on this plan
- Unlimited monthly events
- Advanced analytics
- Data governance
- Enterprise security
- 24/7 support
- Dedicated account manager
- Professional services
Usage-based: $0.28 per 1K events after the first 1M free events each month. Eligible startups (founded under 5 years, $8M or less in funding) can apply for the Startup Plan and get the first year free.
Enterprise
Custom contract, unlimited events
- API calls / month
- Unlimited
Included
- Unlimited monthly events
- Advanced analytics
- Data governance
- Enterprise security
- 24/7 support
- Dedicated account manager
- Professional services
Custom pricing via sales. Includes the full feature surface plus dedicated support and professional services.
Where Mixpanel earns its price
- Mature product-analytics UI with event-based segmentation, funnels, and retention curves
- Generous Free tier covering 1M monthly events forever
- Session replay included on paid plans (20K monthly replays on Growth)
- Transparent per-event pricing at $0.28 per 1K events on Growth
- Startup Plan benefits qualifying early-stage companies with the first year free
Where it falls short
- Per-event pricing can spike with viral traffic or wasteful instrumentation
- UI is overwhelming for non-technical users
- Less integrated than PostHog (separate vendors needed for replay and feature flags at depth)
- Enterprise pricing is opaque and requires contacting sales
Best for
- SaaS product teams shipping behavior-triggered features
- Growth teams running funnel and retention analyses
- Mid-market companies past PostHog's free comfort zone
Not for
- Marketing-only teams (use GA4)
- Cost-conscious early startups (PostHog free tier is bigger)
- Buyers who want analytics, flags, and replay in one bill (use PostHog)
Alternatives to Mixpanel
Tools we cover in the same space.
Common questions
- Does Mixpanel have a free plan?
- Yes. Mixpanel offers a free tier. 1M events/mo, free forever
- How much does Mixpanel cost?
- Mixpanel starts at Free. Plan prices captured April 30, 2026.
Source: https://mixpanel.com/pricing · last verified · capture method: manual
TierGauge tracks live pricing for marketing & sales tools. Prices may change between refreshes; confirm at the vendor's pricing page before purchasing.