Migration guide
Tally → Typeform
Inverse of iteration 116's typeform-to-tally path; closes the form-builder bidirectional pair. Tally prices flat per-workspace ($0 Free / $20 Pro / $61.67 Business); Typeform prices per-seat ($28 Basic / $56 Plus / $91 Business). Tally's tagline is literally 'Free Typeform alternative,' so most teams that picked Tally did so for cost or for the Notion-style block editor. The migration only pencils when (a) Typeform's brand recognition is genuinely a sales-conversion driver, (b) you depend on the conversational one-question-at-a-time UX Typeform invented, or (c) you've hit Tally's logic-jump or integration-ecosystem ceilings. Most teams stay on Tally; the bad-fit section is intentionally the longer half.
Published · By the TierGauge editorial team
When this migration makes sense
- Brand recognition is a sales-conversion driver. 'Send a Typeform' is a vocabulary the way 'Calendly link' is. If your forms are top-of-funnel for B2B sales-conversion campaigns and the form-vendor signal influences perceived professionalism, Typeform's brand carries weight that Tally's doesn't yet match.
- You depend on the conversational one-question-at-a-time UX. Typeform invented this format and tunes it deeply (transitions, progress feedback, mobile-first interaction). Tally's block-editor format is structurally different (Notion-style stacked questions); if you've seen response-rate data showing the conversational UX wins for your audience, the migration math goes through.
- You've hit Tally's logic-jump depth. Typeform's branching logic supports complex multi-condition routing, calculator outputs, and external-API-driven branches that Tally's logic-jump system covers more lightly. If your forms are quiz-shaped or assessment-shaped with deep branching, Typeform's depth is the differentiator.
- Your team needs polished native integrations (Salesforce, HubSpot, Stripe, Mailchimp, Calendly, Pipedrive). Typeform's integration ecosystem is more mature and feels less like a Zapier-dependency than Tally's; the integrations exist on both but the polish differs.
- You want hidden-fields, custom-domain on Basic ($28/seat), and Apple-style aesthetics for top-funnel B2B forms. Typeform Basic ships these immediately; Tally has hidden-fields on Pro but the visual register is Notion-shaped rather than Typeform-shaped.
When it doesn't
- Cost-sensitivity at any team size. Tally Pro at $20/workspace flat vs Typeform Basic at $28/seat. At 3 seats Typeform Basic = $84/mo (4.2x Tally Pro); at 10 seats it's $280/mo (14x). The per-workspace flat model is structurally cheaper at virtually every team size.
- Your form usage is straightforward: feedback forms, event signups, contact forms, internal surveys. Tally's block-editor does these cleanly without paying for Typeform's depth. Don't pay for features you don't use.
- You're a Notion power-user or your team's documentation lives in Notion. Tally's block-editor format mirrors Notion's UX; the cognitive overhead is near-zero for Notion users. Typeform requires learning a different visual register and editing model.
- You depend on Tally's unlimited free tier (unlimited forms + unlimited responses on Free). Typeform's free tier is much tighter (response caps + branding) and the conversion to paid is harder to skip.
- You're solo or 1-2 person team and you'd never hit Tally's logic-jump ceiling. The depth advantage Typeform offers in branching logic is irrelevant if your forms are 5-10 questions with linear or simple-conditional flow.
- You like Tally's bootstrapped-indie ethos and want to support it. Tally is a small bootstrapped team; Typeform is venture-backed Spanish company with a much larger product surface. If indie-tool alignment matters to you, this is real.
What you lose by leaving Tally
- Per-workspace flat pricing. The biggest reason teams pick Tally; Typeform's per-seat model scales linearly with team headcount.
- Unlimited free tier (unlimited forms + unlimited responses + branded). Typeform's free tier is structurally tighter.
- Notion-style block editor. Tally's signature UX; if your team's documentation muscle-memory is Notion-shaped, Typeform's editing model feels different.
- Tally's bootstrapped-indie product positioning if that matters to you culturally.
- Tally's unique features that don't have Typeform equivalents: open answers without forcing a question type, raw HTML embeds in forms, native Notion-style multi-column layouts.
What you gain with Typeform
- Brand recognition. 'Send a Typeform' is a vocabulary the way 'Calendly link' is; B2B sales-funnel forms benefit from the perceived professionalism.
- Conversational one-question-at-a-time UX with mature transition / progress / mobile-first interaction tuning.
- Deeper Logic Jump branching for quiz / assessment / calculator-output forms.
- More polished native integrations (Salesforce, HubSpot, Stripe, Mailchimp, Calendly, Pipedrive) with less Zapier-dependency.
- Hidden fields + custom domain on Basic ($28/seat). Tally has hidden fields on Pro but the per-workspace flat model already covers it.
- Larger third-party app marketplace and bigger templates library tuned for B2B-funnel use cases.
- Apple-style aesthetic register that some brands specifically want.
Plan mapping at the entry paid tier
The lowest non-free, non-custom tier on each side. Use this for the "if I'm on $X with Tally, what's the equivalent on Typeform?" gut check.
| Limit | Tally (Pro) | Typeform (Basic) |
|---|---|---|
| Team seats | Unlimited | 1 |
Step-by-step migration
- 01
Export your list from Tally
Pull a fresh CSV of every active subscriber. Capture the fields you actually use downstream: email is required, name is standard, signup date and tier (free/paid) are useful when Tally provides them.
- 02
Provision Typeform
Sign up, set sender identity, and verify your sending domain (DKIM, SPF, DMARC). Do this before importing the list; sending from an unverified domain is the single fastest way to land in spam at the moment of cutover.
- 03
Import the list and map fields
Upload the CSV. Map email + name + any custom fields. Decide whether to import as one list or split into segments/tags. Tally-style organization rarely maps 1:1, so plan the split before the upload, not after.
- 04
Rebuild automations and templates
Typeform's automation builder is structurally similar but won't import Tally's flows directly. Rebuild only what you actively use; the move is a chance to delete the unused ones rather than lift-and-shift dead infrastructure.
- 05
Send a test broadcast
Pick a small segment and send a real broadcast (not just a preview). Verify deliverability, link clicks, and unsubscribe flow. If anything's off, you find it before the announcement, not after.
- 06
Announce the move and cut over
Send your last broadcast from Tally announcing the new sender domain and what to expect. Cut over DNS and sending from Typeform on the same day, not staggered. A dual-send week creates more confusion than it prevents.
Tally-to-Typeform specific gotchas
Universal steps cover most of the work. These are the failure modes unique to this exact pair.
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#1
Form-by-form rebuild: Tally exports form structure as JSON or CSV; Typeform imports require manual recreation. Pick the 5-10 forms that drive your real signups vs. abandoned-test forms; rebuild only those. Don't try to port the full Tally library; abandoned-form migration is wasted work.
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#2
Logic-jump syntax differences: Tally's branching uses Notion-style block conditions; Typeform's Logic Jump uses field-and-rule syntax with separate condition + action panels. The conceptual mapping is one-to-one but the editing UX differs. Document each form's logic flow on paper before migrating; rebuild from notes rather than trying to translate UX-to-UX.
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#3
Embed-on-website swap: Tally embed scripts (`tally.so/embed`) and Typeform embeds (`typeform.com/embed`) have different signatures. Update every site embed; verify each renders with the correct dimensions and captures form-completion events correctly.
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#4
Hidden-fields semantics: Tally hidden-fields capture URL parameters; Typeform Basic hidden-fields are similarly URL-driven but the field-naming convention differs. If you're capturing UTM parameters or referral-source data into form submissions, audit each hidden-field setup post-migration and verify with a test submission.
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#5
Payment integration retest: if your forms collect payments via Stripe (Tally) or via Typeform's Stripe integration, the integration model differs. Tally embeds Stripe Checkout; Typeform's Stripe integration captures payments inline. Reconfigure end-to-end and run a real $1 test transaction before deactivating the Tally form.
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#6
Tracking-URL audit: Tally form-completion redirects, custom thank-you pages, and Tag Manager event-firing all need rebuild on Typeform. Verify each tracking pixel (Meta, Google Analytics, LinkedIn Insight, Mailchimp signup-event) fires correctly on both Typeform's standard thank-you page and any custom redirect target.
Compare on price across the category
This guide is Tally to Typeform specifically. To see both side by side with every other form builders tool we track on a single price-only table, see the form builders pricing comparison . Useful before committing to the migration, in case a third option fits the cost-and-feature combination better than either side of this guide.
Common questions
- Is Typeform cheaper than Tally?
- At the entry tier, Tally is cheaper (Free vs $28/mo). The reasons to migrate are usually feature scope or pricing model, not headline price; see "Why migrate" above.
- Will my data transfer cleanly?
- Most form builders data transfers, but rarely 1:1. The "Pair-specific gotchas" section above is hand-curated for this exact migration: it covers what exports from Tally, how it imports into Typeform, and which structural pieces (workflows, integrations, custom domains) require rebuild rather than direct port. The constraint usually isn't the data export; it's the rebuild work for anything Typeform models differently.
- How long does the migration take?
- A clean migration for this pair is typically 1-2 weeks of focused work: data export, integration reconnection (CRMs, webhooks, payment processors), feature rebuild for whatever doesn't port directly, test run, cutover. The constraint is rarely the export itself; it's the integration reconnection and the rebuild work for any feature that Typeform models differently from Tally.
- Are Tally and Typeform direct competitors?
- Yes. Both are primarily form builders tools, which is why this is a defensible head-to-head migration rather than a cross-category consolidation.
- Where can I see Tally vs Typeform side-by-side?
- The /compare/tally-vs-typeform page on TierGauge shows side-by-side plans, headline pricing, included features, and limit comparison at the entry paid tier. This migration guide is the long-form decision narrative; the compare page is the data-only dashboard.
Sources
- Tally: https://tally.so/pricing
- Typeform: https://www.typeform.com/pricing/
Pricing verified . Migration mechanics are based on the public pricing pages and standard ESP migration patterns; verify destructive steps (DNS cutover, paid subscription transfer) against the vendor's current docs before executing.