Unbounce vs Webflow
Side-by-side plans, pricing, and feature gates for Unbounce and Webflow, verified . Both are primarily landing pages tools.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Unbounce
- Starter
5 pages, 500 visitors, 1 user, 1 root domain
$22/mo - Build
Unlimited pages, 20K visitors, popups, sticky bars, AI copy
$74/mo - Experiment
Most popular: $112/mo billed yearly
$112/mo - Optimize
AI traffic optimization, scheduling, advanced triggers
$187/mo - Concierge & Agency
Custom: 100K+ visitors, 15+ users, dedicated CSM
Custom
Webflow
- Starter
Free Site plan on webflow.io subdomain
Free - Basic
Custom domain, no CMS
$14/mo - CMS
Adds bundled CMS with 2,000 items
$23/mo - Business
Higher CMS limits, form file upload, 2.5TB bandwidth
$39/mo - Enterprise
Custom limits, advanced collaboration, SLA, enterprise security
Custom
Limits at the entry paid tier
Compares Starter (Unbounce) against Basic (Webflow). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Unbounce | Webflow |
|---|---|---|
| Team seats | 1 | · |
When Unbounce wins
- Marketing teams running paid campaigns with discrete landing pages per campaign
- Agencies managing client landing pages (Optimize 5-user tier supports a small agency)
- Teams that want A/B testing tightly coupled to the page builder
Where Unbounce is the wrong fit
- Full-website use cases where Webflow is the better fit
- Bootstrap budgets where a $19/year tool like Carrd suffices
- Enterprises that want SSO out of the box without a Concierge contract
When Webflow wins
- Design-led brands wanting full visual control without writing code
- Content sites that outgrow Squarespace's CMS
- Agencies building custom client sites with handoff
Where Webflow is the wrong fit
- Simple one-page sites (Carrd at $19/yr suffices)
- Large e-commerce stores (Shopify is purpose-built)
- Teams that want a low-code SaaS-style builder (Webflow's IDE has a real learning curve)
Common questions
- Is Unbounce cheaper than Webflow?
- At the entry tier, Webflow starts at Free versus Unbounce at $22/mo. Webflow is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Unbounce or Webflow have a free plan?
- Only Webflow has a permanent free plan. Unbounce only offers a free trial.
Unbounce: https://unbounce.com/product/pricing/ · Webflow: https://webflow.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.