Mixpanel vs Triple Whale
Side-by-side plans, pricing, and feature gates for Mixpanel and Triple Whale, verified . Mixpanel is primarily analytics; Triple Whale is primarily marketing attribution.
Triple Whale
- Starting price
- $107.50/mo
- Free plan
- No
- Free trial
- ·
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mixpanel
- Free
1M events/mo, free forever
Free - Growth
Pay-as-you-go, starts free
$0/mo - Enterprise
Custom contract, unlimited events
Custom
Triple Whale
- Growth
Standard attribution and core analytics boards
$107.50/mo - Pro
Most popular: full attribution + CDP
$279/mo - Enterprise+
Warehouse syncing and dedicated implementation
Custom
When Mixpanel wins
- SaaS product teams shipping behavior-triggered features
- Growth teams running funnel and retention analyses
- Mid-market companies past PostHog's free comfort zone
Where Mixpanel is the wrong fit
- Marketing-only teams (use GA4)
- Cost-conscious early startups (PostHog free tier is bigger)
- Buyers who want analytics, flags, and replay in one bill (use PostHog)
When Triple Whale wins
- Shopify stores doing $1M+ GMV running paid social and Google Ads with attribution questions
- E-commerce ops teams needing multi-touch plus LTV and RFM in one tool
- Data-conscious stores wanting warehouse-grade syncing
Where Triple Whale is the wrong fit
- B2B marketers (use Customer.io or HubSpot for attribution)
- Shopify stores under $500k GMV where cost outweighs incremental insight
- Brands not on Shopify, since Triple Whale's strongest integrations are Shopify-first
Common questions
- Is Mixpanel cheaper than Triple Whale?
- At the entry tier, Mixpanel starts at Free versus Triple Whale at $107.50/mo. Mixpanel is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Mixpanel or Triple Whale have a free plan?
- Only Mixpanel has a permanent free plan. Triple Whale only offers a free trial.
Mixpanel: https://mixpanel.com/pricing · Triple Whale: https://www.triplewhale.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.