Mixpanel vs Omnisend
Side-by-side plans, pricing, and feature gates for Mixpanel and Omnisend, verified . Mixpanel is primarily analytics; Omnisend is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mixpanel
- Free
1M events/mo, free forever
Free - Growth
Pay-as-you-go, starts free
$0/mo - Enterprise
Custom contract, unlimited events
Custom
Omnisend
- Free
Up to 250 contacts, 500 sends/month
Free - Standard
Entry paid tier with advanced reporting
$16/mo - Pro
Unlimited email plus SMS credits equal to plan price
$59/mo - Custom
High-volume contacts with dedicated onboarding
Custom
When Mixpanel wins
- SaaS product teams shipping behavior-triggered features
- Growth teams running funnel and retention analyses
- Mid-market companies past PostHog's free comfort zone
Where Mixpanel is the wrong fit
- Marketing-only teams (use GA4)
- Cost-conscious early startups (PostHog free tier is bigger)
- Buyers who want analytics, flags, and replay in one bill (use PostHog)
When Omnisend wins
- Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push
- E-commerce founders running their own marketing without a dedicated team
- Brands graduating from Mailchimp's e-commerce features
Where Omnisend is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running pure newsletters (use Kit or beehiiv)
- Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)
Common questions
- Is Mixpanel cheaper than Omnisend?
- Both Mixpanel and Omnisend have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Mixpanel or Omnisend have a free plan?
- Both have free plans. Mixpanel: 1M events/mo, free forever. Omnisend: Up to 250 contacts, 500 sends/month.
- Are Mixpanel and Omnisend in the same category?
- No. Mixpanel is primarily a analytics tool; Omnisend is primarily a email marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Mixpanel or Omnisend?
- Omnisend ships 4 plans; Mixpanel ships 3. Omnisend's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Mixpanel or Omnisend?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mixpanel for Mixpanel and /alternatives/omnisend for Omnisend. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Mixpanel: https://mixpanel.com/pricing · Omnisend: https://www.omnisend.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.