Mailgun vs Omnisend
Side-by-side plans, pricing, and feature gates for Mailgun and Omnisend, verified . Mailgun is primarily transactional email; Omnisend is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mailgun
- Free
Hobby tier capped at 100 emails per day
Free - Basic
Entry paid tier with 10,000 emails/month included
$15/mo - Foundation
50,000 emails/month with template builder and full inbound routing
$35/mo - Scale
100,000 emails/month with SAML SSO, dedicated IP, and live support
$90/mo - Enterprise
Custom contracting for high-volume senders
Custom
Omnisend
- Free
Up to 250 contacts, 500 sends/month
Free - Standard
Entry paid tier with advanced reporting
$16/mo - Pro
Unlimited email plus SMS credits equal to plan price
$59/mo - Custom
High-volume contacts with dedicated onboarding
Custom
Limits at the entry paid tier
Compares Basic (Mailgun) against Standard (Omnisend). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Mailgun | Omnisend |
|---|---|---|
| Contacts | · | 500 contacts |
| Emails / month | 10,000 | 6,000 sends |
When Mailgun wins
- Developers integrating receipts, notifications, and password-reset emails
- Teams already on a marketing ESP that need a separate transactional channel
- High-volume B2B applications with strict deliverability requirements
Where Mailgun is the wrong fit
- Marketing teams seeking campaign tooling (use Mailchimp or Kit)
- Creators sending newsletters (use Kit or beehiiv)
- Free-tier hobbyists with low total volume but spiky daily-cap-bumping use cases
When Omnisend wins
- Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push
- E-commerce founders running their own marketing without a dedicated team
- Brands graduating from Mailchimp's e-commerce features
Where Omnisend is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running pure newsletters (use Kit or beehiiv)
- Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)
Common questions
- Is Mailgun cheaper than Omnisend?
- Both Mailgun and Omnisend have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Mailgun or Omnisend have a free plan?
- Both have free plans. Mailgun: Hobby tier capped at 100 emails per day. Omnisend: Up to 250 contacts, 500 sends/month.
- Are Mailgun and Omnisend in the same category?
- No. Mailgun is primarily a transactional email tool; Omnisend is primarily a email marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Mailgun or Omnisend?
- Mailgun ships 5 plans; Omnisend ships 4. Mailgun's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Mailgun or Omnisend?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailgun for Mailgun and /alternatives/omnisend for Omnisend. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Mailgun: https://www.mailgun.com/pricing/ · Omnisend: https://www.omnisend.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.