Mailchimp vs Unbounce
Side-by-side plans, pricing, and feature gates for Mailchimp and Unbounce, verified . Mailchimp is primarily email marketing; Unbounce is primarily landing pages.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
Unbounce
- Starter
5 pages, 500 visitors, 1 user, 1 root domain
$22/mo - Build
Unlimited pages, 20K visitors, popups, sticky bars, AI copy
$74/mo - Experiment
Most popular: $112/mo billed yearly
$112/mo - Optimize
AI traffic optimization, scheduling, advanced triggers
$187/mo - Concierge & Agency
Custom: 100K+ visitors, 15+ users, dedicated CSM
Custom
Limits at the entry paid tier
Compares Essentials (Mailchimp) against Starter (Unbounce). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Mailchimp | Unbounce |
|---|---|---|
| Contacts | 500 contacts (anchor; scales up) | · |
| Emails / month | 5,000 sends (10x contacts) | · |
| Team seats | 3 | 1 |
| Automations | 4 flow steps | · |
| Campaigns | 3 audiences | · |
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
When Unbounce wins
- Marketing teams running paid campaigns with discrete landing pages per campaign
- Agencies managing client landing pages (Optimize 5-user tier supports a small agency)
- Teams that want A/B testing tightly coupled to the page builder
Where Unbounce is the wrong fit
- Full-website use cases where Webflow is the better fit
- Bootstrap budgets where a $19/year tool like Carrd suffices
- Enterprises that want SSO out of the box without a Concierge contract
Common questions
- Is Mailchimp cheaper than Unbounce?
- At the entry tier, Mailchimp starts at Free versus Unbounce at $22/mo. Mailchimp is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Mailchimp or Unbounce have a free plan?
- Only Mailchimp has a permanent free plan. Unbounce only offers a free trial.
- Are Mailchimp and Unbounce in the same category?
- No. Mailchimp is primarily a email marketing tool; Unbounce is primarily a landing pages tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Mailchimp or Unbounce?
- Unbounce ships 5 plans; Mailchimp ships 4. Unbounce's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Mailchimp or Unbounce?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailchimp for Mailchimp and /alternatives/unbounce for Unbounce. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Mailchimp: https://mailchimp.com/pricing/marketing/ · Unbounce: https://unbounce.com/product/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.