Mailchimp vs Triple Whale
Side-by-side plans, pricing, and feature gates for Mailchimp and Triple Whale, verified . Mailchimp is primarily email marketing; Triple Whale is primarily marketing attribution.
Triple Whale
- Starting price
- $107.50/mo
- Free plan
- No
- Free trial
- ·
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
Triple Whale
- Growth
Standard attribution and core analytics boards
$107.50/mo - Pro
Most popular: full attribution + CDP
$279/mo - Enterprise+
Warehouse syncing and dedicated implementation
Custom
Limits at the entry paid tier
Compares Essentials (Mailchimp) against Growth (Triple Whale). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Mailchimp | Triple Whale |
|---|---|---|
| Contacts | 500 contacts (anchor; scales up) | · |
| Emails / month | 5,000 sends (10x contacts) | · |
| Team seats | 3 | · |
| Automations | 4 flow steps | · |
| Campaigns | 3 audiences | · |
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
When Triple Whale wins
- Shopify stores doing $1M+ GMV running paid social and Google Ads with attribution questions
- E-commerce ops teams needing multi-touch plus LTV and RFM in one tool
- Data-conscious stores wanting warehouse-grade syncing
Where Triple Whale is the wrong fit
- B2B marketers (use Customer.io or HubSpot for attribution)
- Shopify stores under $500k GMV where cost outweighs incremental insight
- Brands not on Shopify, since Triple Whale's strongest integrations are Shopify-first
Common questions
- Is Mailchimp cheaper than Triple Whale?
- At the entry tier, Mailchimp starts at Free versus Triple Whale at $107.50/mo. Mailchimp is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Mailchimp or Triple Whale have a free plan?
- Only Mailchimp has a permanent free plan. Triple Whale only offers a free trial.
- Are Mailchimp and Triple Whale in the same category?
- No. Mailchimp is primarily a email marketing tool; Triple Whale is primarily a marketing attribution tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Mailchimp or Triple Whale?
- Mailchimp ships 4 plans; Triple Whale ships 3. Mailchimp's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Mailchimp or Triple Whale?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailchimp for Mailchimp and /alternatives/triple-whale for Triple Whale. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Mailchimp: https://mailchimp.com/pricing/marketing/ · Triple Whale: https://www.triplewhale.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.