Mailchimp vs Postscript
Side-by-side plans, pricing, and feature gates for Mailchimp and Postscript, verified . Mailchimp is primarily email marketing; Postscript is primarily sms marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
Postscript
- Starter$0/mo
- Growth$100/mo
- Professional
Most popular
$500/mo - EnterpriseCustom
Limits at the entry paid tier
Compares Essentials (Mailchimp) against Growth (Postscript). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Mailchimp | Postscript |
|---|---|---|
| Contacts | 500 contacts (anchor; scales up) | · |
| Emails / month | 5,000 sends (10x contacts) | · |
| Team seats | 3 | · |
| Automations | 4 flow steps | · |
| Campaigns | 3 audiences | · |
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
When Postscript wins
- Shopify e-commerce stores doing $1M+ GMV with active SMS list growth
- Brands graduating from Klaviyo SMS or Attentive on cost
- Teams wanting a Shopify-native SMS experience separate from email
Where Postscript is the wrong fit
- B2B companies, where SMS is not a standard channel
- Creators or info-product sellers whose per-message economics do not match
- Brands without an SMS-friendly Shopify segment to drive ROI
Common questions
- Is Mailchimp cheaper than Postscript?
- Both Mailchimp and Postscript have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Mailchimp or Postscript have a free plan?
- Only Mailchimp has a permanent free plan. Postscript only offers a free trial.
Mailchimp: https://mailchimp.com/pricing/marketing/ · Postscript: https://postscript.io/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.