Mailchimp vs PostHog
Side-by-side plans, pricing, and feature gates for Mailchimp and PostHog, verified . Mailchimp is primarily email marketing; PostHog is primarily analytics.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
PostHog
- Free + Pay-as-you-go
Generous free tier across every product
Free - Boost
Add-on: Boost
$250/mo - Scale
Add-on: Scale
$750/mo - Enterprise
Add-on: Enterprise
Custom
Limits at the entry paid tier
Compares Essentials (Mailchimp) against Boost (PostHog). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Mailchimp | PostHog |
|---|---|---|
| Contacts | 500 contacts (anchor; scales up) | · |
| Emails / month | 5,000 sends (10x contacts) | · |
| Team seats | 3 | · |
| Automations | 4 flow steps | · |
| Campaigns | 3 audiences | · |
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
When PostHog wins
- Technical product teams that want one tool covering analytics, experiments, replay, and surveys
- Startups under 1M events per month, where the free tier covers the entire stack
- Companies committed to open-source infrastructure who want the option to self-host
Where PostHog is the wrong fit
- Marketing-only teams who need attribution and campaign analytics (Mixpanel or GA4 fit better)
- Enterprises with strict procurement that requires a SaaS-only vendor with no self-hosted option in scope
- Non-technical users who cannot navigate event-based analytics UIs and SQL-style insights
Common questions
- Is Mailchimp cheaper than PostHog?
- Both Mailchimp and PostHog have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Mailchimp or PostHog have a free plan?
- Both have free plans. Mailchimp: Up to 250 contacts, 500 sends/month. PostHog: Generous free tier across every product.
- Are Mailchimp and PostHog in the same category?
- No. Mailchimp is primarily a email marketing tool; PostHog is primarily a analytics tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Mailchimp or PostHog?
- Both Mailchimp and PostHog ship 4 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to Mailchimp or PostHog?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/mailchimp for Mailchimp and /alternatives/posthog for PostHog. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Mailchimp: https://mailchimp.com/pricing/marketing/ · PostHog: https://posthog.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.