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TierGauge

Mailchimp vs Mailtrap

Side-by-side plans, pricing, and feature gates for Mailchimp and Mailtrap, verified . Mailchimp is primarily email marketing; Mailtrap is primarily deliverability.

Mailchimp

Starting price
Free
Free plan
Yes
Free trial
14 days
Plans
4
Full Mailchimp profile →

Mailtrap

Starting price
Free
Free plan
Yes
Free trial
·
Plans
4
Full Mailtrap profile →

Plans side by side

Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.

Mailchimp

  • Free

    Up to 250 contacts, 500 sends/month

    Free
  • Essentials

    Entry paid tier with A/B testing

    $13/mo
  • Standard

    Most popular paid tier

    $20/mo
  • Premium

    For high-volume senders and bigger teams

    $350/mo

Mailtrap

  • Free

    4,000 emails per month for hobby projects and early validation

    Free
  • Basic

    Entry paid Email API tier scaling from 10k to 100k emails per month

    $15/mo
  • Business

    Best value

    $85/mo
  • Enterprise

    1.5M+ emails per month with priority support and custom contracting

    Custom

Limits at the entry paid tier

Compares Essentials (Mailchimp) against Basic (Mailtrap). Both are the lowest-priced non-free, non-custom plan on each side.

Limit Mailchimp Mailtrap
Contacts 500 contacts (anchor; scales up) ·
Emails / month 5,000 sends (10x contacts) 100,000 emails (entry $15 covers 10k; scales to $30 at 100k)
Team seats 3 3
Automations 4 flow steps ·
Campaigns 3 audiences ·

When Mailchimp wins

  • Small businesses that want one tool with a real onboarding flow and a huge integration list
  • Teams already living in Intuit (QuickBooks) products
  • Operators who want a brand-name vendor for stakeholder approval

Where Mailchimp is the wrong fit

  • Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
  • B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
  • Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan

When Mailtrap wins

  • Dev teams that want one vendor for both email testing and production sending
  • SaaS startups under 100k/month Email API volume who can ride the Basic tier ramp
  • Teams that need a dedicated IP without paying for SendGrid Pro or higher

Where Mailtrap is the wrong fit

  • Marketing-only teams (use Mailchimp or Kit)
  • Buyers who want flat predictable per-tier pricing (Postmark is more predictable)
  • Enterprises needing voice or SMS in the same platform (use Twilio or SendGrid)

Common questions

Is Mailchimp cheaper than Mailtrap?
Both Mailchimp and Mailtrap have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
Does Mailchimp or Mailtrap have a free plan?
Both have free plans. Mailchimp: Up to 250 contacts, 500 sends/month. Mailtrap: 4,000 emails per month for hobby projects and early validation.

Mailchimp: https://mailchimp.com/pricing/marketing/ · Mailtrap: https://mailtrap.io/pricing/

Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.