Lemlist vs Unbounce
Side-by-side plans, pricing, and feature gates for Lemlist and Unbounce, verified . Lemlist is primarily sales engagement; Unbounce is primarily landing pages.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Lemlist
- Email Pro
Email-only outbound with 3 senders per user
$63/mo - Multichannel Expert
Email plus LinkedIn, WhatsApp, and calling cadences
$87/mo - Enterprise
Custom pricing with SSO, dedicated AM, and 1:1 onboarding
Custom
Unbounce
- Starter
5 pages, 500 visitors, 1 user, 1 root domain
$22/mo - Build
Unlimited pages, 20K visitors, popups, sticky bars, AI copy
$74/mo - Experiment
Most popular: $112/mo billed yearly
$112/mo - Optimize
AI traffic optimization, scheduling, advanced triggers
$187/mo - Concierge & Agency
Custom: 100K+ visitors, 15+ users, dedicated CSM
Custom
Limits at the entry paid tier
Compares Email Pro (Lemlist) against Starter (Unbounce). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Lemlist | Unbounce |
|---|---|---|
| Team seats | 1 user (per-seat pricing) | 1 |
When Lemlist wins
- SDR teams running multichannel outbound (email plus LinkedIn cadences)
- Founders doing personalized cold outreach to small lead lists
- Agencies running outbound on behalf of clients
Where Lemlist is the wrong fit
- Inbound-led sales teams (use a CRM like Close or HubSpot)
- Teams averse to LinkedIn automation due to platform risk
- Marketing teams (this is sales-engagement, not marketing automation)
When Unbounce wins
- Marketing teams running paid campaigns with discrete landing pages per campaign
- Agencies managing client landing pages (Optimize 5-user tier supports a small agency)
- Teams that want A/B testing tightly coupled to the page builder
Where Unbounce is the wrong fit
- Full-website use cases where Webflow is the better fit
- Bootstrap budgets where a $19/year tool like Carrd suffices
- Enterprises that want SSO out of the box without a Concierge contract
Common questions
- Is Lemlist cheaper than Unbounce?
- At the entry tier, Unbounce starts at $22/mo versus Lemlist at $63/mo. Unbounce is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Lemlist or Unbounce have a free plan?
- Neither has a permanent free plan. Both offer free trials.
Lemlist: https://www.lemlist.com/pricing · Unbounce: https://unbounce.com/product/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.