Lemlist vs Substack
Side-by-side plans, pricing, and feature gates for Lemlist and Substack, verified . Lemlist is primarily sales engagement; Substack is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Lemlist
- Email Pro
Email-only outbound with 3 senders per user
$63/mo - Multichannel Expert
Email plus LinkedIn, WhatsApp, and calling cadences
$87/mo - Enterprise
Custom pricing with SSO, dedicated AM, and 1:1 onboarding
Custom
Substack
- Standard
Free to publish; 10% of paid subscription revenue
Free
When Lemlist wins
- SDR teams running multichannel outbound (email plus LinkedIn cadences)
- Founders doing personalized cold outreach to small lead lists
- Agencies running outbound on behalf of clients
Where Lemlist is the wrong fit
- Inbound-led sales teams (use a CRM like Close or HubSpot)
- Teams averse to LinkedIn automation due to platform risk
- Marketing teams (this is sales-engagement, not marketing automation)
When Substack wins
- New writers with no list yet who want platform-driven discovery
- Writers who would rather give 10% of revenue than pay a flat $20-100/month with no readers
Where Substack is the wrong fit
- Established creators with a paid list above ~5,000 subscribers; the 10% share exceeds what Kit, Ghost, or beehiiv would charge in flat fees at that scale
- Operators who want full control over deliverability, subscriber data, and migration optionality
- Brands needing automations, segmentation, or marketing tooling
Common questions
- Is Lemlist cheaper than Substack?
- At the entry tier, Substack starts at Free versus Lemlist at $63/mo. Substack is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Lemlist or Substack have a free plan?
- Only Substack has a permanent free plan. Lemlist only offers a free trial.
Lemlist: https://www.lemlist.com/pricing · Substack: https://substack.com/going-paid
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.