Lemlist vs Omnisend
Side-by-side plans, pricing, and feature gates for Lemlist and Omnisend, verified . Lemlist is primarily sales engagement; Omnisend is primarily email marketing.
Lemlist
- Starting price
- $63/mo
- Free plan
- No
- Free trial
- 14 days
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Lemlist
- Email Pro
Email-only outbound with 3 senders per user
$63/mo - Multichannel Expert
Email plus LinkedIn, WhatsApp, and calling cadences
$87/mo - Enterprise
Custom pricing with SSO, dedicated AM, and 1:1 onboarding
Custom
Omnisend
- Free
Up to 250 contacts, 500 sends/month
Free - Standard
Entry paid tier with advanced reporting
$16/mo - Pro
Unlimited email plus SMS credits equal to plan price
$59/mo - Custom
High-volume contacts with dedicated onboarding
Custom
Limits at the entry paid tier
Compares Email Pro (Lemlist) against Standard (Omnisend). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Lemlist | Omnisend |
|---|---|---|
| Contacts | · | 500 contacts |
| Emails / month | · | 6,000 sends |
| Team seats | 1 user (per-seat pricing) | · |
When Lemlist wins
- SDR teams running multichannel outbound (email plus LinkedIn cadences)
- Founders doing personalized cold outreach to small lead lists
- Agencies running outbound on behalf of clients
Where Lemlist is the wrong fit
- Inbound-led sales teams (use a CRM like Close or HubSpot)
- Teams averse to LinkedIn automation due to platform risk
- Marketing teams (this is sales-engagement, not marketing automation)
When Omnisend wins
- Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push
- E-commerce founders running their own marketing without a dedicated team
- Brands graduating from Mailchimp's e-commerce features
Where Omnisend is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running pure newsletters (use Kit or beehiiv)
- Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)
Common questions
- Is Lemlist cheaper than Omnisend?
- At the entry tier, Omnisend starts at Free versus Lemlist at $63/mo. Omnisend is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Lemlist or Omnisend have a free plan?
- Only Omnisend has a permanent free plan. Lemlist only offers a free trial.
- Are Lemlist and Omnisend in the same category?
- No. Lemlist is primarily a sales engagement tool; Omnisend is primarily a email marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Lemlist or Omnisend?
- Omnisend ships 4 plans; Lemlist ships 3. Omnisend's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Lemlist or Omnisend?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/lemlist for Lemlist and /alternatives/omnisend for Omnisend. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Disclosure: links labeled "sponsored" above are affiliate links. We may earn a commission if you sign up. Pricing is the same; nothing in this head-to-head is influenced by commercial relationships. How we rank.
Lemlist: https://www.lemlist.com/pricing · Omnisend: https://www.omnisend.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.