Lemlist vs Mailchimp
Side-by-side plans, pricing, and feature gates for Lemlist and Mailchimp, verified . Lemlist is primarily sales engagement; Mailchimp is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Lemlist
- Email Pro
Email-only outbound with 3 senders per user
$63/mo - Multichannel Expert
Email plus LinkedIn, WhatsApp, and calling cadences
$87/mo - Enterprise
Custom pricing with SSO, dedicated AM, and 1:1 onboarding
Custom
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
Limits at the entry paid tier
Compares Email Pro (Lemlist) against Essentials (Mailchimp). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Lemlist | Mailchimp |
|---|---|---|
| Contacts | · | 500 contacts (anchor; scales up) |
| Emails / month | · | 5,000 sends (10x contacts) |
| Team seats | 1 user (per-seat pricing) | 3 |
| Automations | · | 4 flow steps |
| Campaigns | · | 3 audiences |
When Lemlist wins
- SDR teams running multichannel outbound (email plus LinkedIn cadences)
- Founders doing personalized cold outreach to small lead lists
- Agencies running outbound on behalf of clients
Where Lemlist is the wrong fit
- Inbound-led sales teams (use a CRM like Close or HubSpot)
- Teams averse to LinkedIn automation due to platform risk
- Marketing teams (this is sales-engagement, not marketing automation)
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
Common questions
- Is Lemlist cheaper than Mailchimp?
- At the entry tier, Mailchimp starts at Free versus Lemlist at $63/mo. Mailchimp is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Lemlist or Mailchimp have a free plan?
- Only Mailchimp has a permanent free plan. Lemlist only offers a free trial.
Lemlist: https://www.lemlist.com/pricing · Mailchimp: https://mailchimp.com/pricing/marketing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.