Leadpages vs Mailchimp
Side-by-side plans, pricing, and feature gates for Leadpages and Mailchimp, verified . Leadpages is primarily landing pages; Mailchimp is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Leadpages
- Grow
Entry tier with unlimited traffic and AI page creation
$79/mo - Optimize
Adds Smart Traffic AI routing, heatmaps, and personalization
$159/mo - Scale
Auto-optimization, team seats, audit logs, dedicated CSM
$319/mo
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
Limits at the entry paid tier
Compares Grow (Leadpages) against Essentials (Mailchimp). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Leadpages | Mailchimp |
|---|---|---|
| Contacts | · | 500 contacts (anchor; scales up) |
| Emails / month | · | 5,000 sends (10x contacts) |
| Team seats | · | 3 |
| Automations | · | 4 flow steps |
| Campaigns | · | 3 audiences |
When Leadpages wins
- Solopreneurs and small marketing teams running paid campaigns with high-traffic landing pages
- Teams that have been burned by visitor-cap overages elsewhere
- Brands that want AI routing for conversion-rate optimization without buying a separate CRO tool
Where Leadpages is the wrong fit
- Enterprises needing SSO or SAML (no published support)
- Teams under $100/mo budget (Carrd or Webflow Free can suffice for simpler use)
- Buyers wanting a full-site builder (Webflow is broader)
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
Common questions
- Is Leadpages cheaper than Mailchimp?
- At the entry tier, Mailchimp starts at Free versus Leadpages at $79/mo. Mailchimp is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Leadpages or Mailchimp have a free plan?
- Only Mailchimp has a permanent free plan. Leadpages only offers a free trial.
Leadpages: https://www.leadpages.com/pricing · Mailchimp: https://mailchimp.com/pricing/marketing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.