Help Scout vs Omnisend
Side-by-side plans, pricing, and feature gates for Help Scout and Omnisend, verified . Help Scout is primarily help desk; Omnisend is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Help Scout
- Free
Up to 5 users, 1 inbox, 1 Docs site
Free - Standard
Entry paid tier with live chat and AI Inbox assistant
$25/mo - Plus
Advanced workflows, unlimited AI Drafts, WhatsApp
$45/mo - Pro
Unlimited users, SSO/SAML, HIPAA, dedicated onboarding
$75/mo
Omnisend
- Free
Up to 250 contacts, 500 sends/month
Free - Standard
Entry paid tier with advanced reporting
$16/mo - Pro
Unlimited email plus SMS credits equal to plan price
$59/mo - Custom
High-volume contacts with dedicated onboarding
Custom
Limits at the entry paid tier
Compares Standard (Help Scout) against Standard (Omnisend). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Help Scout | Omnisend |
|---|---|---|
| Contacts | · | 500 contacts |
| Emails / month | · | 6,000 sends |
| Team seats | 25 users (max) | · |
When Help Scout wins
- SaaS support teams of 5 to 50 with email and chat as the main channels
- Healthcare-adjacent companies that need HIPAA on the help desk
- Teams that prefer a calm conversational inbox over the ticket-grid model
Where Help Scout is the wrong fit
- Enterprises with thousands of agents (Zendesk or Freshdesk fit better)
- Companies whose primary support channel is voice (no built-in voice)
- Teams that need deeply customizable ticket fields beyond what Help Scout exposes
When Omnisend wins
- Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push
- E-commerce founders running their own marketing without a dedicated team
- Brands graduating from Mailchimp's e-commerce features
Where Omnisend is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running pure newsletters (use Kit or beehiiv)
- Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)
Common questions
- Is Help Scout cheaper than Omnisend?
- Both Help Scout and Omnisend have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Help Scout or Omnisend have a free plan?
- Both have free plans. Help Scout: Up to 5 users, 1 inbox, 1 Docs site. Omnisend: Up to 250 contacts, 500 sends/month.
Help Scout: https://www.helpscout.com/pricing/ · Omnisend: https://www.omnisend.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.