Ghost vs Webflow
Side-by-side plans, pricing, and feature gates for Ghost and Webflow, verified . Ghost is primarily content marketing; Webflow is primarily landing pages.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Webflow
- Starter
Free Site plan on webflow.io subdomain
Free - Basic
Custom domain, no CMS
$14/mo - CMS
Adds bundled CMS with 2,000 items
$23/mo - Business
Higher CMS limits, form file upload, 2.5TB bandwidth
$39/mo - Enterprise
Custom limits, advanced collaboration, SLA, enterprise security
Custom
Limits at the entry paid tier
Compares Starter (Ghost) against Basic (Webflow). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Ghost | Webflow |
|---|---|---|
| Contacts | 1,000 members | · |
| Emails / month | Unlimited | · |
| Team seats | 1 | · |
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
When Webflow wins
- Design-led brands wanting full visual control without writing code
- Content sites that outgrow Squarespace's CMS
- Agencies building custom client sites with handoff
Where Webflow is the wrong fit
- Simple one-page sites (Carrd at $19/yr suffices)
- Large e-commerce stores (Shopify is purpose-built)
- Teams that want a low-code SaaS-style builder (Webflow's IDE has a real learning curve)
Common questions
- Is Ghost cheaper than Webflow?
- At the entry tier, Webflow starts at Free versus Ghost at $18/mo. Webflow is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Ghost or Webflow have a free plan?
- Only Webflow has a permanent free plan. Ghost only offers a free trial.
- Are Ghost and Webflow in the same category?
- No. Ghost is primarily a content marketing tool; Webflow is primarily a landing pages tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Ghost or Webflow?
- Webflow ships 5 plans; Ghost ships 4. Webflow's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Ghost or Webflow?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/ghost for Ghost and /alternatives/webflow for Webflow. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Ghost: https://ghost.org/pricing/ · Webflow: https://webflow.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.