Ghost vs Unbounce
Side-by-side plans, pricing, and feature gates for Ghost and Unbounce, verified . Ghost is primarily content marketing; Unbounce is primarily landing pages.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Unbounce
- Starter
5 pages, 500 visitors, 1 user, 1 root domain
$22/mo - Build
Unlimited pages, 20K visitors, popups, sticky bars, AI copy
$74/mo - Experiment
Most popular: $112/mo billed yearly
$112/mo - Optimize
AI traffic optimization, scheduling, advanced triggers
$187/mo - Concierge & Agency
Custom: 100K+ visitors, 15+ users, dedicated CSM
Custom
Limits at the entry paid tier
Compares Starter (Ghost) against Starter (Unbounce). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Ghost | Unbounce |
|---|---|---|
| Contacts | 1,000 members | · |
| Emails / month | Unlimited | · |
| Team seats | 1 | 1 |
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
When Unbounce wins
- Marketing teams running paid campaigns with discrete landing pages per campaign
- Agencies managing client landing pages (Optimize 5-user tier supports a small agency)
- Teams that want A/B testing tightly coupled to the page builder
Where Unbounce is the wrong fit
- Full-website use cases where Webflow is the better fit
- Bootstrap budgets where a $19/year tool like Carrd suffices
- Enterprises that want SSO out of the box without a Concierge contract
Common questions
- Is Ghost cheaper than Unbounce?
- At the entry tier, Ghost starts at $18/mo versus Unbounce at $22/mo. Ghost is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Ghost or Unbounce have a free plan?
- Neither has a permanent free plan. Both offer free trials.
- Are Ghost and Unbounce in the same category?
- No. Ghost is primarily a content marketing tool; Unbounce is primarily a landing pages tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Ghost or Unbounce?
- Unbounce ships 5 plans; Ghost ships 4. Unbounce's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Ghost or Unbounce?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/ghost for Ghost and /alternatives/unbounce for Unbounce. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Ghost: https://ghost.org/pricing/ · Unbounce: https://unbounce.com/product/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.