Ghost vs Triple Whale
Side-by-side plans, pricing, and feature gates for Ghost and Triple Whale, verified . Ghost is primarily content marketing; Triple Whale is primarily marketing attribution.
Triple Whale
- Starting price
- $107.50/mo
- Free plan
- No
- Free trial
- ·
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Triple Whale
- Growth
Standard attribution and core analytics boards
$107.50/mo - Pro
Most popular: full attribution + CDP
$279/mo - Enterprise+
Warehouse syncing and dedicated implementation
Custom
Limits at the entry paid tier
Compares Starter (Ghost) against Growth (Triple Whale). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Ghost | Triple Whale |
|---|---|---|
| Contacts | 1,000 members | · |
| Emails / month | Unlimited | · |
| Team seats | 1 | · |
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
When Triple Whale wins
- Shopify stores doing $1M+ GMV running paid social and Google Ads with attribution questions
- E-commerce ops teams needing multi-touch plus LTV and RFM in one tool
- Data-conscious stores wanting warehouse-grade syncing
Where Triple Whale is the wrong fit
- B2B marketers (use Customer.io or HubSpot for attribution)
- Shopify stores under $500k GMV where cost outweighs incremental insight
- Brands not on Shopify, since Triple Whale's strongest integrations are Shopify-first
Common questions
- Is Ghost cheaper than Triple Whale?
- At the entry tier, Ghost starts at $18/mo versus Triple Whale at $107.50/mo. Ghost is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Ghost or Triple Whale have a free plan?
- Neither has a permanent free plan. Both offer free trials.
- Are Ghost and Triple Whale in the same category?
- No. Ghost is primarily a content marketing tool; Triple Whale is primarily a marketing attribution tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Ghost or Triple Whale?
- Ghost ships 4 plans; Triple Whale ships 3. Ghost's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Ghost or Triple Whale?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/ghost for Ghost and /alternatives/triple-whale for Triple Whale. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Ghost: https://ghost.org/pricing/ · Triple Whale: https://www.triplewhale.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.