Ghost vs Tally
Side-by-side plans, pricing, and feature gates for Ghost and Tally, verified . Ghost is primarily content marketing; Tally is primarily form builders.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Tally
- Free
Unlimited forms and submissions, forever
Free - Pro
Most teams: $20/mo billed yearly
$20/mo - Business
Data retention controls and longer history
$61.67/mo
Limits at the entry paid tier
Compares Starter (Ghost) against Pro (Tally). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Ghost | Tally |
|---|---|---|
| Contacts | 1,000 members | · |
| Emails / month | Unlimited | · |
| Team seats | 1 | Unlimited |
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
When Tally wins
- Bootstrappers and indie makers who want a free Typeform alternative with no response caps
- Teams already in Notion or Airtable wanting a matching form aesthetic
- Small teams who can't justify $79+/mo on Typeform Plus
Where Tally is the wrong fit
- Enterprises requiring SSO/SAML or HIPAA (Typeform Enterprise covers those)
- Brands needing the polished one-question-at-a-time conversational UX that is Typeform's signature
- Teams that need video questions (Typeform Growth Pro)
Common questions
- Is Ghost cheaper than Tally?
- At the entry tier, Tally starts at Free versus Ghost at $18/mo. Tally is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Ghost or Tally have a free plan?
- Only Tally has a permanent free plan. Ghost only offers a free trial.
- Are Ghost and Tally in the same category?
- No. Ghost is primarily a content marketing tool; Tally is primarily a form builders tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Ghost or Tally?
- Ghost ships 4 plans; Tally ships 3. Ghost's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Ghost or Tally?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/ghost for Ghost and /alternatives/tally for Tally. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Ghost: https://ghost.org/pricing/ · Tally: https://tally.so/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.