Ghost vs Postscript
Side-by-side plans, pricing, and feature gates for Ghost and Postscript, verified . Ghost is primarily content marketing; Postscript is primarily sms marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Postscript
- Starter$0/mo
- Growth$100/mo
- Professional
Most popular
$500/mo - EnterpriseCustom
Limits at the entry paid tier
Compares Starter (Ghost) against Growth (Postscript). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Ghost | Postscript |
|---|---|---|
| Contacts | 1,000 members | · |
| Emails / month | Unlimited | · |
| Team seats | 1 | · |
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
When Postscript wins
- Shopify e-commerce stores doing $1M+ GMV with active SMS list growth
- Brands graduating from Klaviyo SMS or Attentive on cost
- Teams wanting a Shopify-native SMS experience separate from email
Where Postscript is the wrong fit
- B2B companies, where SMS is not a standard channel
- Creators or info-product sellers whose per-message economics do not match
- Brands without an SMS-friendly Shopify segment to drive ROI
Common questions
- Is Ghost cheaper than Postscript?
- At the entry tier, Postscript starts at Free versus Ghost at $18/mo. Postscript is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Ghost or Postscript have a free plan?
- Neither has a permanent free plan. Both offer free trials.
- Are Ghost and Postscript in the same category?
- No. Ghost is primarily a content marketing tool; Postscript is primarily a sms marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Ghost or Postscript?
- Both Ghost and Postscript ship 4 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to Ghost or Postscript?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/ghost for Ghost and /alternatives/postscript for Postscript. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Ghost: https://ghost.org/pricing/ · Postscript: https://postscript.io/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.